marketting

Evaluate assumptions and premises used in developing marketing strategy:

(add some introduction of 7-8 lines on marketing strategy)

1) Adjusted the sales force depending on when it increased in the market and we used consumer shopping survey to understand where the customers like to purchase (10-11lines)

2) Due to our high price in the market and the inflation increasing… we didn’t change our prices and further decreased by few cents……. But later as we were going into loss in this inflation period, we increased our prices but kept them reasonable compared to our competitors. (reasons and add few more relevant points to make it big)

3) Advertising- initially we concentrated on aches and chest congestion. Write about targeting audience

4) Brand relevance:

5) Consumer feedback.. coupons…

6) Attractive tagline:

7) Easy to find….(few lines)…. Changed the packing- got positive reviews from customers

8) Introducing new products: a) Allround: aches, chest congestion

b) Allroundplus: nasal congestion, aches, allergy symptoms, runny nose(introduced in 4th year)

c) Allright

9) we took the decision to drop alcohol for children and young adults…. Non-drowsy and can driving safe

10) introduced 12hr multi symptom relief: instead of using tablet every 2hr or 4 hrs… it works for a long time.. less hectic, easy to carry and for journeys.