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· Penina offers modest dresses that are completely in touch with current fashion. Customizable and available for rent or purchase, Penina gowns make very bride shine.

· The Penina brand offers something for every bride at an attainable price. Even though the brand is tailored around the Jewish laws of dress, modesty is on trend in the bridal world. Thanks to public figures such as Kate Middleton, Drew Barrymore, and Ivanka Trump, the stunning and timeless elegance of Grace Kelly, Audrey Hepburn, and Elizabeth Taylor on their wedding days is once again in demand.

· Penina dresses are made to cover the elbows and collarbone, as they are in accordance with the Jewish laws of modesty. However, Penina dresses are first and foremost couture dresses, and therefore any bride in search of a modest alternative is welcome. The Penina brand is committed to providing bridal wear that is stylish and elegant, but still sophisticated and timeless for every bride.

· A kallah, the Hebrew word for bride, who holds style and fashion close to her heart can feel lost when searching for her perfect dress. Maybe the dress is exactly her taste, but is not modest. And maybe the dress is ideal in modesty, but is old fashioned. What if she finds a dress that is both modern and modest, but simply cannot afford the high price? With Penina, it is possible to have it all. The essence of the Penina brand is to make every bride shine in a facet that is unique to her.

· The Penina brand is unique because it offers a line of dresses with "interchangeable parts," made up of 10 tops, 10 bottoms, and unlimited amounts of accessories. In addition, available in the Penina boutique is a line of dresses for the bridal party, made with every flower girl and mother-of-the-bride in mind. Also available at Penina is a line full of accessories to add the perfect finishing touches to any bridal look, including stunning headpieces and delicate veils.

· Located in Miami, Florida, the Penina boutique services the area's growing Jewish population. A high fashion store where tznius, modest, bridal gowns are available outside of New York is a rare gem to find. Also, the Penina website is an amazing way for brides to get a sense of the Penina brand before entering the store.

· Done the Penina way, there is no middleman, and therefore, prices are reasonable and attainable. Without the Penina brand, a bride might have to travel to New York to find what she is looking for. With Penina, travel costs are not necessary, and prices remain in an affordable range.

· In addition to the Penina website, www.everybrideagem.com, promotion is done through our app. Penina also teams up with makeup artist, hairstylists, and photographers to make the Penina brand known.

· I created this flier on publisher. I made a lace image the background, and put a picture that represents my business on the right, along with the brand name. On the left, I included a description of my business. It took a little over an hour to create the look I was after, and carry over the image I wanted to portray of my business. A flier posted on a business's own website is not very costly at all, especially if the business owner does not need a graphic designer to create one. However, posting the flier in places like a newspaper, or an advertiser raises costs. A flier can also be "expensive" if the money put in to creating the flier does not generate enough business to cover original costs. The benefits of advertising through a flier include its versatility and affordability. Also, using a flier is an effective way to reach a lot of customers and build an image of the business. It is also to the business owner's advantage that most people do judge a book by its cover- an individual can be drawn to the product/service by the visual appeal of the flier (through colors, design, etc.).

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