Marketing Management

Marketing Presentation Format:

1. Introduce your team (Specific Marketing Task Each Member is Responsible)

2. Introduce your product (Need to specify the 5 Values attached to your product)

3. Demographic Analysis (Explain your Primary, Secondary and Tertiary (3 rd

) Customer. Use

Comparative Chart to show the three levels of Customers (Affluent/Medium/Not Economically

Strong)

4. PESTEL (Connect with the values that is aligned to your product)

5. SWOT (It should relate to the PESTEL analysis

6. Communication + Channel (how will you get your product in front of your customer)

7. Advertising

8. Pricing

9. Life Cycle of your product