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MARKETINGPRESENTATION.pptxMARKETING PRESENTATION Setting Goals
Crystal Randolph February 21, 2018 Colorado Technical University
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Introduction
According to Alderson (1957) a product can be defined as “a bundle of utilities consisting of various product features and accompanying services“ (Bright, 2012). With a new product lunch comes various obstacles that will need to be address through optimum goal setting and planning. This presentation will address goals for the marketing project to lunch worldwide.
Greetings, I am your new marketing manager for the Computer manufacturing. However, I will put this presentation along with today’s meeting since I wanted to highlight our marketing strategy together with plan. The primary reason of this plan is to launch a new product in various nations. Our main interest is to get new customers together with increasing the satisfaction of our current clients along with improving the profitability of the Company.
The discussion will however be all about what issues might arise when creating a new model of the computer for the world wide consumers. Conversely, the economic and political issues play an important role too since they influence on the marketing styles(Bright, 2012).
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Our Agenda
New product
Sales in dollars
Market share to increase sales
Customer awareness for our company
Graph for ROI
Increase our customer satisfaction
Return on investment for the Computer Marketing
Summary
Questions
Greetings, I am your new marketing manager for the Computer manufacturing. However, I will put this presentation along with today’s meeting since I wanted to highlight our marketing strategy together with plan. The primary reason of this plan is to launch a new product in various nations. Our main interest is to get new customers together with increasing the satisfaction of our current clients along with improving the profitability of the Company.
The discussion will however be all about what issues might arise when creating a new model of the computer for the world wide consumers. Conversely, the economic and political issues play an important role too since they influence on the marketing styles(Bright, 2012).
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New Product
Target Audience
Segmentation
Product Features
The new product is a vision Michelle and Ellen created which has amazing features.
The target clients are both global and here within the United states. However, the new product will have features with various languages (Armstrong, Kotler, Harker & Brennan, 2015. Europe has several languages and hence segmentation activities of certain countries will ensure marketers to understand the consumer in every part of the world and enhance the product to fit the needs of different segments.
The other key features are the high sensitive touch screen along with pre-installed applications (Olson, Walker, Ruekert & Bonner, 2001).
The old model of this product had limited features as compared to this one. However, the new model should be compatible with several different consumers from different cultures.
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Sales in dollars
| 2016 | 2017 | 2018 | |
| Revenue | 12 | 35 | 70 |
| Cost of Goods | 3 | 5 | 6 |
| Gross profit | 10 | 31 | 60 |
| Total Expenses | 3 | 8 | 12 |
| Pre-tax profit | 7 | 23 | 45 |
| Pre-Tax Profit as percent of the revenues | 57% | 68.2% | 73.9% |
The governmental activities abroad suggest the regulations and legitimateness which organizes territory, the government has much influence on business tasks of marketers. E.g., governmental restraints on the import or export of a particular merchandise might prevent the marketer in performance in that exact arena. Despite the fact that some of the directors might contradict with data here but I would like to clarify that this is what I researched. However, I researched in various nations apart from Europe since each nation has its policies and political issues. It is hard to overstate the affect of exporting and importing on the world’s national economies. Most national policies, while extremely important, are marked by contradiction. For centuries, nations have combined two opposing policy attitudes toward the movement of goods across national boundaries. On the one hand, nations directly encourage exports; the flow of imports, on the other hand, is generally restricted. Global firms must navigate through this variety of regulations and simultaneously strategize customer value though their sourcing decisions. Making the decision to enter this global market or to expand one’s market position within the international context produces the need for even more organizational strategizing. Let us briefly look at these strategy choices(Bright, 2012). .
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Market share to increase sales
Increased consumer base
Advance technology
Global Markets
Question might be why market globally and do we want to put the risk out there? But the answer is because in the coming years technology would have increased more it we tap into the global market we will have gained more customers (Armstrong, Kotler, Harker & Brennan, 2015. The market share is termed to be the whole sale percentage of the organization’s volume which is always calculated by the firm’s product (Chaffey & Ellis-Chadwick, 2016). For the case of the Computer manufacturing, the market share with the predicted estimate for the sales of 2018 by manufacturing of the Computer within Europe will be estimated to be 7.1% increase (Olson, Walker, Ruekert & Bonner, 2001). Conversely, t seems to be a little increase but it’s the whole percentage of the Firm’s Volume.
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Customer awareness for our company
The Importance of Branding
Marketing Concept
Identifying the need for products
Exchange
Marketing concept is a marketing philosophy which states that identifying customer's needs and want and then seeking to satisfy these identified needs and want in a more efficient and effective manner should be the sole objective of marketing while making profit. Without a need/want there would be no such thing as trade or business. Because the market is characterized with individuals beings that have needs/want and are willing to satisfy these needs. Such need/want as; shelter, food, cloths, water etc In order to have a suitable standard of living. Marketers then utilize this concept and then seek to satisfy it. The diversity within marketing and business field is always vital since marketing globally there are always several different cultures and diversities within one nation. The Customer awareness means that the new product has the CE mark which implies that it posses the environmental, health and safety test (Olson, Walker, Ruekert & Bonner, 2001). The computer manufacturing also has enough information concerning all of our product details together with information on each device on our website (Armstrong, Kotler, Harker & Brennan, 2015). Exchange concept is a concept that holds that the business world is all about making exchanges of goods, services and ideas for a something of value. So, a good marketer must develop valuable product that can satisfy the target market. Costumers have different levels of purchasing powers, so marketers should employ this opportunity to offer assorted products sizes, prices etc. to match with their purchasing powers.
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Graph for ROI
Cost Year 1 Year 2 Year 3 Year 4 4.3 2.5 3.5 4.5 ROI Year 1 Year 2 Year 3 Year 4 2.4 4.4000000000000004 1.8 2.8 Column1 Year 1 Year 2 Year 3 Year 4
Increase our customer satisfaction
The Final User
Customer Retention
Consumer Relationship
This is the final user of the product. It can be an individual or an organization that finally used the product to satisfy a particular need or want. Consumer satisfaction is the extent to which products perceived performance matches a buyer’s expectations.
We shall discuss the issues which may be there when creating this model of the product for the world wide clients together with considering issues such as technology, economy, environment and politics which plays a major role on the marketing style (Chaffey & Ellis-Chadwick, 2016).
Technology is always a key factor to any operating business since it involves data input, networking along with data storage. In that case, the new model of the product should have easy format with simplistic features so that all the consumers are able to use and are satisfiyed.
Selection of the target market is always a major step within a plan because it dictates the whole marketing strategy. Conversely, after selection of the target market, the plan has to identify effective ways so as to use the marketing mix tools which are product, promotion, price together with distribution so as to reach various places and influence prospective buyers.
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Return on investment for the Product Marketing
Making a profit
The ROI for the Computer Manufacturing would be around 8.1% increase for the projected new products together with our customers for the year 2017 (Armstrong, Kotler, Harker & Brennan, 2015). As an illustration, I calculated this by simply taking the total from the pre-taxed profits of the estimated 2018 then divided by the total cost of goods which equaled to 8.1 percent increase
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Summary
In conclusion, the opportunity is to increase expansion with company along with increasing profitability for the Computer manufacturing.
The increased number of the company’s existing clients with the new clients
The profit summary is as highlighted below.
There would be a 7.1% increase for the whole profits of the company.
The year 2018 is projected to attract over 15,000 new clients
The average sale purchase will be equal to $300
Over 47 percent of the customers happen to have bought at least one sale item along with non sale.
The best solution which has to be implemented for this plan is to do more research before the product launch together wit creating a specific area within the plan which involves marketing with various consumers (Bright, 2012).
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Questions
At this time of the meeting I will take time to answer any question that anyone of you might be having.
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References
Bright, A. (2012). Taking advantage of your Marketing environment.The six (6) external environmental forces that can influence your business. http://mymarketingnotebook.blogspot.com/2012/11/the-six-6-external-environmental-forces.html
Olson, E. M., Walker Jr, O. C., Ruekert, R. W., & Bonner, J. M. (2001). Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance. Journal of Product Innovation Management, 18(4), 258-271.
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.
Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing. Prentice Hall.
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