Marketing plan

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MARKETING OVERVIEW

Module 2: Marketing Plan Continued

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Instructions
Overview You continue developing your marketing plan. Retrieve your graded marketing plan from Module 1 assignment and rename as Module 2. Complete four sections per the instructions.  Outcomes 1. Examine the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. (A, C, D, F) 2. Identify how companies select attractive market segments and choose a market-targeting strategy. (A, C, E) Instructions · Open the Word document Module 1 Assignment.LastName.FirstName from Module 1 graded assignment. · Save the document with Module 2 Assignment.LastName.FirstName · Review Appendix 2 – The Marketing Plan · Complete sections for your Product/Business: · Marketing Strategy – (find topic in Chapter 6) · Positioning – (find topic in Chapter 6) · Product Strategy – (find topic in Chapter 7) · Marketing Communication Strategy - Chapter 6 and 7 · Use as many marketing terms as possible and the concepts from the readings and ideas from the discussions. · Write the paper in APA format and in third person (use “the product will..”; avoid using I, we, etc.) · Save your completed paper as a document (either a .doc or a .rtf file) and submit it to this folder by the due date listed in the Schedule

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Running head: MARKETING PLAN 1

Marketing Plan for XYZ product/company

Module 5 Introduction here, tell the reader what you will cover in this marketing plan ….Delete this text and start paper here. EVERY PARAGRAPH SHOULD BE AT LEAST 3 SENTENCES!

Current Marketing Situation

Module 1 Describe the current marketing situation and introduce your topics below. See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook. Delete text here. Chapter 3 EVERY PARAGRAPH SHOULD BE AT LEAST 3 SENTENCES!

Market Description

Module 1 Describe the marketing. See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete this text. Chapter 1

Product Review

Module 1 Describe the Product review See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook. Delete text here. Chapter 7

Competitive Review

Module 3 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook. Delete these directions. Chapter 9

Channels and Logistics Review

Module 3 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete this text. Chapter 10

SWOT

Module 1 Delete text here. Chapter 2 (Strengths, weaknesses, opportunities, threats, and trends) See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook. Consider adding a matrix, such as one like this (label is Table 1 and refer to the table in your text): http://www.conceptdraw.com/examples/swot-analysis-matrix-example

Objectives and Issues

Module 1 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. Chapter 2 Introduce the topics below.

First-Year Objectives

Module 1 Delete text here.

Second-Year Objectives

Module 1 Delete text here.

Issues

Module 1 Delete text here.

Marketing Strategy

Module 2 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. Chapter 6 Introduce the topics below.

Positioning

Module 2 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapter 6

Product Strategy

Module 2 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapter 7

Pricing

Module 3 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapter 7 What is your pricing strategy? Customer value-based pricing, cost-based pricing, and competition-based pricing. Why did you choose this?

Distribution Strategy

Module 3 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapter 10 Three strategies are available: intensive distribution, exclusive distribution, and selective distribution.

Marketing Communication Strategy

Module 2 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapters 6 and 7

Market Research

Module 1 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapter 4

Action Programs

Module 4 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapters 2 and 4

Budgets

Module 4 -See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook

· Calculate first year retail goal

· Price per unit

· Break-even analysis and calculation

Delete text. ….Chapters 8, 12, Appendix 3

Controls

Module 4 See Sampling Marketing Plan: Chill Beverage Company in Appendix 2 of eTextbook Delete text. ….Chapters 2, Appendix 2

Conclusion

Module 5 You must have a conclusion for all APA papers. Keep centered and bolded header. Delete all text here.

References

Armstrong, G., & Kotler, P. (2016). Marketing: An Introduction (13 ed.). Boston, MA: Pearson.