Marketing Plan

A) Updated Strategic Plan (20 points)

Include your updated mission, strategic goals, and action plan.

B) Marketing Plan for Domestic Market (130 points)

Develop a brief marketing plan for the domestic marketing. This assignment should be approximately 8-10 pages long.

Sections:

1)Executive Summary (10 points)

i) A detailed overview of your plan

2) SWOT Analysis (15 points)

i) Brief overview of strengths, weaknesses, opportunities, and threats

3) Segmentation and Targeting Strategy (25 points)

i) Bases of segmentation used

ii) Targeting approach and target customers

4) Unique Selling Proposition (15 points)

i) Discuss positioning strategy and provide positioning statement

ii) Discuss your pricing strategy

5) Distribution Plan (15 points)

i) Detailed plan to get your products to your target market

6) Promotional Strategy (25 points)

i) Marketing material to be used

ii) Integrated communications plan

iii) Online marketing strategy

7) Growth and Retention Strategy (15 points)

i) Plans for growth and retention in customer base

8) Budget and Financial Projections (10 points)

i) Expected costs

ii) Predicted outcomes