Project 001

Marketing Plan Rubric

50 Points

Part 1: Executive Summary/Business Name Name of business, description, mission

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Part 2: Environmental Analysis:

Identify at least 2 external forces, touch on environmental analysis as a concept

EX: competitive market, number of brands or market, changes in consumer buying power, technology assessment, determining the impact that technology has on your product, its sales, change in social attitudes, demographic characteristics, or lifestyles.

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Part 3: SWOT Analysis Identify at least two (2) relevant internal strengths.

Identify at least two (2) relevant external opportunities.

Identify at least two (2) relevant internal weaknesses.

Identify at least two (2) relevant external threats.

Identify opportunities that are a good match with your company’s core competencies

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Part 4: Marketing Objectives and Performance Identify at least one (1) objective

Is it being accomplished?

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Part 5: Marketing Strategies - Marketing Mix Target Market, Consider and assess geographic, demographic, psychographic, and product usage characteristics. Describe the current needs of this target market and how well the organization’s products/services are currently meeting those needs.

Product, how well the offering meets the needs of the target market

Price, what strategies are being used

Distribution, how well are the market needs being met

Promotion, Identify at least three (3) promotional activities the organization is currently using. How is your organization incorporating social media into their marketing mix?

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Part 6: Performance Evaluation From your perspective what adjustments need to be made to the organization’s marketing plan to improve performance? State your thoughts and justify them with data.

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Report Format Must be typed

Sources Font size 12, Times New Roman. Double space. Spelling / Grammatical

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