Market plan

Marketing Plan

Katie’s Kritters Veterinarian Clinic

5. Telemedicine Strategies

Item	Our Strategies
Our Practice Imaging Capabilities: [ ] Radiography [ ] Ultrasound [ ] Endoscopy [ ] Ophthalmology [ ] Cytology [ ] Other
Our Practice Scanning Capabilities: [ ] Radiographs [ ] Other
Telemedicine Site(s) we work with: 1. _________________________________________ Contact : ________________________________ Site Name: ________________________________ Phone : ________________________________ Fax : ________________________________ E-mail : _______________________________ 2. ________________ Contact : ________________________________ Site Name: ________________________________ Phone : ________________________________ Fax : ________________________________ E-mail : ________________________________	Process:
Budget/Costs
Administrative Issues

6. Practice Database Worksheet for Website Text

Slogan: _____________________________________________________

Practice Color(s): _____________________ _____________________

Data Sheets on Staff (Code to specific photo’s):

Name: _______________________________

Title : _______________________________

How long with the practice: ______________

My background: (education, credentials, etc.)

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

My pets:

Type of Pet (dog, cat, gerbil etc.) Breed Name Cute Feature

__________________________ ____________________ ____________________ _____________________

__________________________ ____________________ ____________________ _____________________

__________________________ ____________________ ____________________ _____________________

__________________________ ____________________ ____________________ _____________________

__________________________ ____________________ ____________________ _____________________

My Interests (hobbies – animal related or special things about you):

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Comments about Animal Care:

__________________________________________________________________________________________________________________________________________________________________________________________

Comments about The Hospital (History, interesting facts, etc.):

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_____________________________________________________________________________________________

7. Photograph checklist - Website and/or Virtual tours

A. Exterior

[ ] Shots of the Clinic from several angles (note sunlight and shadows)

[ ] Shots of the sign at the road (note sunlight and shadows)

[ ] Shots of the front exterior of the clinic entrance (clinic door if relevant)

[ ] Shots of the landscape – anything distinctive, relevant

B. Personnel

[ ] Dr. _________________________________________

[ ] Dr. _________________________________________

[ ] Dr. _________________________________________

[ ] Office Manager: ______________________________

[ ] Each Technician: ______________________________

_______________________________

_______________________________

[ ] Each Receptionist: _____________________________

_____________________________

_____________________________

_____________________________

[ ] Clinic Cats & Dogs: ____________________________

____________________________

____________________________

____________________________

Note: These photographs can be ‘candid’ rather than ‘portrait’ so that there is a friendly and active feeling to the site (and because you almost need a professional photographer to do effective portrait shots).

C. Client Animals

[ ] Interesting (and successful cases) - include a short story about the case

[ ] Pets of staff (include the names, short story about them)

[ ] Client pets - with names and short story

[ ] Client Horses or other Farm Animals (farm/mixed practices) – with names and short story

Note: If clients are in the photographs get their permission to use their image – get them to sign a waiver that allows you to do so or you cannot use the picture.

D. Hospital Tour: Make the tour ‘personal’

[ ] Waiting room – e.g., a cat sitting on a chair beside an aquarium if you have one

[ ] Reception – e.g., a receptionist greeting a client at the counter (client could be a family member for purposes of the shot but you still need written permission)

[ ] Exam room – Veterinarian and client with a pet at the table

[ ] Kennel Room – shot of a cute dog or cat in a kennel

[ ] Radiology – shot of the act of taking an x-ray if possible rather than just a shot of the equipment

[ ] Surgery – shot of a surgery under way rather than just a shot of the table

[ ] Laboratory – shot of a technician running a test at a machine (include pet’s name, type of test, why, etc.)

[ ] Going home – shot of a happy pet going home (name of pet, reason for being there, etc.)

E. Farm Service/Equine

[ ] Shot of the farm service vehicle (ideally with a vet just getting in or out)

[ ] Shot at a farm call

[ ] Shot at an equine call

F. Other

Include any special interest photographs relative to the practice or the practitioners – e.g., do you provide any special treatment regimes or care for specific species (e.g., acupuncture, exotics etc.)