Market plan

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MarketingPlanPRT6.docx

Marketing Plan

Katie’s Kritters Veterinarian Clinic

Analysis of the Products(s) Provided by the Practice

Benefits/Value List

Following are the products and services provided by this practice and the value each has to the pet and/or the owner. Every staff member must be aware of these values and speak about them first and foremost when discussing the product or service:

Product/Service

Feature

Benefit/Value

Sales Target

Note: This worksheet is included in FORMS, Practice Management Templates from Lifelearn Inc.

Industry affiliations:

Company

Representative

Products

Resources

Comments

Customer Service Strategies

Referral Plan:

Health Care Team Member Responsible:

Scale of Thank You to Clients

Number of new clients referred

Gift or thank you we provide them

1 new client per month

1 new client per week

2 new clients per week

2 new clients per month

3 new clients per week

3 new clients per month

4 new clients per week

4 new clients per month

5 or more new clients per week

Product and Service Targets:

Product/Service

Target