Market plan
katiebug3555
MarketingPlanPRT5.docx
Marketing Plan
Katie’s Kritters Veterinarian Clinic
Analysis of the Practice: Practice SWOT Analysis for Katie’s Kritters Veterinarian Clinic:
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Strengths |
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Weaknesses |
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Opportunities |
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Threats |
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a. Economic Environment:
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Item |
Description |
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Local economy
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Veterinarians, grocery stores, gas stations, pharmacies, flower shops, fast food restaurants, human urgent care, mechanic shop, apartment buildings and homes |
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Factors to consider that may impact local economy
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Businesses closing, no jobs available, road construction, building construction, weather, more older people than younger people, traffic |
Use of veterinary service:
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Service used |
% of clients |
Revenues |
Acute/Emergency Care |
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[ ] Heavy use |
10% |
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[ ] Moderate use |
10% |
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[ ] Light use |
80% |
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Preventive/Routine Care |
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[ ] Heavy use |
60% |
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[ ] Moderate use |
20% |
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[ ] Light use |
20% |
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Age Demographics:
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Description of cohorts |
Range of years |
Estimate of client base (%) |
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Depression era senior citizens |
1930 to 1939 |
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World war II senior citizens |
1940 to 1946 |
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Baby boomers |
1947 to 1966 |
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Baby bust – generation Next |
1967 to 1979 |
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Baby bust – Echo generation |
1980 to 1995 |
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Digital generation |
1996 to present |
Obviously not clients – yet |
