Marketing Plan Part B

Marketing Plan

William Quarterman

Strayer University

April 27th, 2019

Marketing Plan

A steel processing and manufacturing industry are to be set-up in Mississippi. There have been geological explorations that have been taking place in the area which have proved to be large ore deposits that will be mined and processed by the company. Urbanization has also taken its course in a more complex dimension which calls for steel in the building and construction industry (Berman, 2015). Through this, the company will not only be dealing with the processing and manufacturing of steel but also making steel products (Stacey, 2016). There is a developed and well-calculated supply chain that will ensure that the company runs in a smooth way. Free shipping of products to the clients will be done provided that the customers live in the western part of the United States.

Making profits are the main concern for many companies. However, this company is not just concerned with the profits but it believes in providing quality products and services to the customers (Stark, 2015). There is ongoing research being undertaken by the company to identify the factors that customers are looking for. The company has decided to do the research because the market is dynamic and the designs of steel products should conform to the recent structural designs. This will draw the attention of the customers as they need the products that are easier to use and relate to their activities (Hayes, 2018). The company has adopted an online marketing system because most of the people, who are the potential customers, are found on the internet most of the time. It is also the easiest way to advertise the products rather than using stream media.

The company is dedicated to processing, manufacturing, and production of steel materials.

There are different goals that the company has come up with which includes both short term and long term. The importance of these goals is to guide the company in the processes that it undertakes. They are also important in ensuring the smooth operations of the company without losing truck (Stark, 2015). The main goals are divided into two which are as follows:

Short term goals

· The company plans to acquire land within the vicinity of Mississippi mining districts.

· The company is focused to identify its potential customers.

Long term goals

· The company is dedicated to the production of quality products that are appealing to the market.

· The company focuses on utilizing the abundant raw material available within the vicinity.

· The company wants to use the internet as its marketing strategy so that it can capture its customers far and wide.

The company is going to put into consideration the recommendations provided by the research that is being conducted to ensure that these plans are achieved. This is because the market is dynamic and forecasting can be a problem without facts (Berman, 2015). From the analyzed report, the company will be in a position to identify its customers and also provide services in a more precise way (Burke, 2017). Having gotten the customers, the company will increase its production which will, in turn, put it to the map by engaging the customers and getting their feedback.

The company has decided to come up with a conducive environment to run its business. The supply of raw materials to the company will not be a problem because the raw materials are readily available within the neighborhood. This reduces the cost of transportation which makes the company's goods to be a bit cheaper than the rest of the companies available (Hayes, 2018). For the company to remain relevant and competitive, it has decided to get feedback from the customers and also from the employees. The essence of the feedbacks to keep track of the changing market. The company has decided to remain politically neutral and also legal measures have been taken. In terms of technology, the company has decided to adopt the latest technology (Stark, 2015). Socio-cultural factors have been considered by the company. The company has decided to employ its workers from the same locality that the company is located so that it creates a good rapport with the community.

The high-quality production of steel and steel products to the market together with the best service provision serves as the strengths of the company. The recent technology that the company has decided to use also serves as the company strength. These strengths have been used by the company to make the most competitive company. There are various weaknesses that the company is going to experience (Berman, 2015). The decision of the company to ship its products to the western part of the company without considering the other parts of the country is the worst thing that it has done. This is because it is going to lose customers from other parts. The other weakness that the company has is bringing in managers from elsewhere who do not understand the local community (Hayes, 2018). The last weakness of the company is putting its processing and manufacturing factories together. There are various opportunities that the company which includes attracting customers, empowering the community hence creating a good rapport and finally, getting raw materials at low cost. There are threats that the company is going to experience which involves the production of high-quality products without getting the available market. The company is also at risk of getting competition from other companies producing similar products. the other risk that the company is at a blink is marketing its products because it has not considered selling of the products at lower prices than most of its competitors.

The operations of the company are viable considering the fact that steel products are needed a day in day out (Berman, 2015). Given that the construction and building continue, the need for steel will continue to boom (Stark, 2015; Hayes, 2018). The company brings in the new idea of ensuring that the products conform with the market and therefore capturing the attention of the customers (Stacey, 2016).

References

Berman, B. (2015). How to compete effectively against low-cost competitors. Business Horizons, 58(1), 87-97.

Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications.

Hayes, J. (2018). The theory and practice of change management. Palgrave.

Stacey, R. D. (2016). The science of complexity: An alternative perspective for strategic change processes. Strategic management journal, 16(6), 477-495.

Stark, J. (2015). Product lifecycle management. Product lifecycle management (Volume 1) (pp. 1-29). Springer, Cham.