marketing final paper

Marketing Plan Outline

1) Situation Analysis

a. Industry Analysis

i. Market Supply Structure

ii. Market Drivers

iii. Market Trends

iv. Market Growth

2) Customer Analysis

a. Market Demographics/Geographics

b. Market Psychographics

c. Market Behaviors

d. Market Needs

e. Market Segmentation

3) Competitive Analysis

4) SWOT Analysis

5) Marketing Objectives

6) Marketing Strategy

a. Target Markets

b. Positioning

c. Marketing Mix

i. Product/Service

ii. Pricing Strategy

iii. Promotional Strategy

iv. Service Strategy

v. Distribution Strategy

7) Financials

a. Sales Forecast

b. Marketing Budget

8) Implementation

9) Resources

10) Appendix

a. Project Primary Research (directional research to support the recommended marketing strategy