Individual Marketing Project: Marketing Plan

Marketing Plan

Marketing Plan

Every entrepreneur needs to prepare a marketing plan. It is important to focus on planning and research in order to create an effective marketing plan. A marketing plan is a guide for the process of determining the target market for your product or service, outline the target market's needs and wants, and fulfilling these needs and wants. 

1. Executive Summary

Overview of the entire marketing plan. It must give a good understanding of your business and a good reason why someone should invest or fund your venture.

Vision statement (what do you want to achieve)

Value proposition (what values do you provide to customers)

Positioning statement (how do you want to be perceived in the market)

 

2. Marketing Situation

              Industry analysis (description of your industry)

             Identify your customers - ideal clients.

· What is their demographic profile?

· What are their values, interest, choices?

· How do they like to do business (online, face to face, etc.)?

· Where are they located?

· Why would this person buy your product or service?

 

             Competitive analysis (your competition):

· Where are they located?

· How long have they been in business?

· What are their target markets?

· What are the unique selling points?

· What are the strengths and weaknesses?

 

3. Analyze your business

             SWOT

             Define your difference: USP – what is your unique selling point?

             What is your elevator pitch?

 

4. What is your customer journey?

              AIDA:

              Attention

              Interest

              Desire

              Action

              Loyalty

 

5. Action plan;

              Marketing budget

              Marketing team

              Pricing strategy

              Public Relations strategy

              Social media strategy

              Advertising strategy

              After-sale strategy

              Monitoring and measuring strategy

 

6. Marketing budget/financials

Sales, expenses, and profit

 

 

Please use the temple above for the class project.

 

You can review marketing plan samples here:

 

30 Marketing Plan Samples And Ideas To Make Yours Stand Out (Links to an external site.)Links to an external site.

Some of these marketing samples are hypothetical and some are from real companies. Others are just marketing samples. Here are great examples:

1. Sample Marketing Plan (Links to an external site.)Links to an external site.  - Houghton Mifflin Company

2. Marketing Plan Template (Links to an external site.)Links to an external site.  - Kansas State University

3. Sample Plan (Links to an external site.)Links to an external site.  - Palo Alto Software

4. The Marketing Plan (Links to an external site.)Links to an external site.  - Massachusetts Small Business Development Center Network

5. Small Business Marketing Plan Template (Links to an external site.)Links to an external site.  - ProfitWorks

6. Marketing Strategy Template (Links to an external site.)Links to an external site.  - David Meerman Scott

7. One-Page Content Marketing Plan (Links to an external site.)Links to an external site.  - UncommonlySocial

8. Marketing Plan Template  (Links to an external site.)Links to an external site. - Marketer Gizmo

9. Nonprofit Marketing Plan Template (Links to an external site.)Links to an external site.  - Nancy And Kivi

10. Developing A Marketing Plan Example (Links to an external site.)Links to an external site.  - Agricultural Extension Service at the University of Tennessee

11. Marketing Plan Template (Links to an external site.)Links to an external site.  - The Business Victoria

12. Marketing Plan Outline (Links to an external site.)Links to an external site.  - QuickMBA

13. How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% (Links to an external site.)Links to an external site.  - CoSchedule

14. Marketing Plan Template (Links to an external site.)Links to an external site.  - Vital Design

15. Great Marketing Plan Template (Links to an external site.)Links to an external site.  - Marketing Donut

16. Marketing Plan Outline  (Links to an external site.)Links to an external site. - University of Wisconsin Oshkosh Small Business Development Center

17. Content Marketing Strategy Template (Links to an external site.)Links to an external site.  - Buffer

18. Your Marketing Plan Template (Links to an external site.)Links to an external site.  - Nishnawbe Aski Development Fund

19. One-Page Marketing Plan (Links to an external site.)Links to an external site.  - BisAmmo

20. A Marketing Plan (Links to an external site.)Links to an external site.  - Network Jungle

21. Marketing Plan Template (Links to an external site.)Links to an external site.  - Forbes

22. Plan Your Marketing Like a Pro (Links to an external site.)Links to an external site.  - Business.com

23. Digital Marketing Plan Example (Links to an external site.)Links to an external site.  - Smart Insights

24. Examples of Marketing Strategies for Small Businesses (Links to an external site.)Links to an external site.  - ThriveHive

25. Multi-channel Marketing on a $2,000 Budget: A Sample Plan (Links to an external site.)Links to an external site.  - BusinessTown

26. 5 Brilliant Marketing Strategy Examples From Dominant Brands (Links to an external site.)Links to an external site.  - LinkDex

27. Marketing Plan (Links to an external site.)Links to an external site.  - Royal Bank

28. How to Build a Go-To Market Plan (Links to an external site.)Links to an external site.  - Chief Outsiders

29. A Sample Internet Marketing Plan (Links to an external site.)Links to an external site.  - NerdyMind

30. Simplify Your Content Marketing Strategy With a One-Page Plan (Links to an external site.)Links to an external site.  - Content Marketing Institute

 

INSTRUCTIONAL VIDEOS

1) https://youtu.be/BtzxfCJ4qak

2) https://youtu.be/Fqch5OrUPvA

3) https://youtu.be/QoqohmccTSc