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MarketingPlanGuide11.docx
Use the following template to create your marketing plan.
[INSERT YOUR BUSINESS LOGO]
[Your Name]
[Business Name]
Marketing Plan
Prepared: [Date prepared]
Marketing Plan Summary
[Please complete this page last]
[Your marketing summary should be completed last and should be no longer than a page focussing on why your business is going to be successful. This one-page section should briefly summarize the body of your plan.]
The Business
Business Overview
Products/Services
Vision Statement
Goals/Objectives Mission Statement
The Market
Target Market Marketing Strategy
The Finances
Briefly outline your sales forecast.
Business Overview
S.W.O.T. Analysis
|
Strengths |
Weaknesses |
|
[e.g. High traffic location] |
[e.g. High rental costs] |
|
Opportunities |
Threats |
|
[e.g. build on customer and brand loyalty] |
[e.g. Cash flow problems] |
Market Position
Unique Selling Position
Anticipated Demand
Pricing Strategy
Value to Customer
Growth Potential
Customers / Clients
Customer Demographics
Key Customers Customer Management
Competitors
Marketing Research
Market Targets
Environmental/Industry Analysis
Marketing Strategy Advertising and Sales
Advertising and Promotional Strategy
Social Media Strategy
Sales Strategy
Sales and Distribution Channels
Monitoring/Measurement Activities
Reviewing the impact of your marketing should be a periodic activity.
