Project final paper
Zack1234
marketingplandraft.edited.docxRunning head: RELIABILITY AND VALIDITY 1
1
Marketing Plan Draft 3
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Marketing Plan Draft 3
Environmental Issues
As part of a marketing strategy, Apple is positioning itself to embrace sustainable development through an environmentally friendly approach. As such, the company has taken various steps toward addressing diverse environmental concerns. For instance, the firm is embracing low-carbon design by focusing its efforts on the most carbon-intensive components and reducing carbon footprints by redesigning and reengineering the energy used by Apple products. According to the organization, there has been a 73% decrease in the average energy consumed by Apple products (Apple Inc., 2020). Apple is also designing devices that last longer because longevity has a positive impact on the environment. The company has also made significant steps in recycling. For instance, the firm developed custom aluminum alloy for MacBook, Mac Mic, and an Apple Watch that was 100% recycled but not compromising quality. The firm also transitioned from plastic bags to 100% fiber bags as it continues to foster innovation in the packaging (Apple Inc., 2020). Another noticeable progress in Apple is the Zero Waste Program for suppliers which was launched in 2015 to eliminate landfills by an enhanced reduction, reuse, and recycling approach (Apple Inc., 2020). Thus, Apple has been aiming at zero waste certifications for all assembly points.
Action Programs: iPhone 12 will be released in stores and online by December, ushering in a new arrival for the next generation of iPhones.
October: Apple will be initiating training for all its sales force and prepare them for the release of the new iPhone while overstating on the unique features as well as the leading features that consumers can expect from the new product. Additionally, an official press release shall be made to announce the onset of new sets of iPhones. Apple's advertisement will be based on the beautiful design and features. Also, consumers will be allowed to make a pre-order before the iPhone's release date so that Apple fans can handle the product as soon as possible.
November: Apple Inc. will redecorate all their retail stores to have a new outlook and display for the new iPhones. Besides, the firm will allow third-party retailers to incorporate new iPhone posters in their advertisement strategy to increase product exposure to the majority of the customer base. Thereafter, the firm will officially announce Apple accessories that will be compatible with the new iPhone.
Budget and Breakeven-Point (BEP)
Budget
According to Apple's CEO, Apple roughly spends $ 1 billion on advertising new products (Cohen, 2020). In such a case, if the amount is distributed into Apple's four divisions, the advertising cost for each division will be $ 2.5 million. Hence, $2.5 million is the amount being used to advertise the iPhone 12. Consequently, the actual price incurred in making the iPhone is $281. Additionally, it costs $200.10 to make iPhone 12 and $215.50 for iPhone 12 plus (Sahoo, 2020). This indicates that Apple enjoys a profit margin of 69% for the iPhone 12 and 71% for iPhone 12 plus (Sahoo, 2020). If additional expenses such as general and tax implications are considered, Apple’s markup will be roughly 40%.
Breakeven-Point (BEP)
Projected price for iPhone 12: $650
Variable Costs: $250
Quantity: Unknown (pick a value such as Q)
Fixed Costs: $2.5 million + $ 66.80
(650-250) x Q = 2,500,000 + 66.80
400Q = 2500066.8
Q = 6250.16 units.
Therefore, Apple Inc will need to sell at least six thousand, two hundred and fifty units to break even.
References
Cohen, M.(2020). Apple Interface Mysteries.
Sahoo, D. (2020). Strategic Change of Campaign at Apple Inc. Vidwat: The Indian Journal Of Management, 5(2), 38-48.
