week 8 business

Marketing Plan and Sales Strategy

Komal Salim

Professor Banto

BUS599

08-13-2022

1

KoKoKrispies Marketing Plan and Sales Strategy

Target Market

Working worldwide in the nation, KoKoKrispies distributes rice krispies items. One of the fastest-production of quality Rice Krispies that are Halal in the nation is Denpec. This has given the business a fantastic opportunity to harness its customer base's brand loyalty to introduce rice that comeswith different flavors including vanilla, almond, chocolate, cocoa, vegan peppermint, brown butter, peanut butter and ppermint bark to meet various customer’s tastes and preferances. The marketing and sales strategy focuses on an analysis of the market developments brought on by the demand of good breakfast cereal snacks that are known for quality and different nutrients (Zhu & Gao, 2019).

Demographic Descrpition

Ages 17 to 65 can consume KoKoKrispies rice products, a common household cereal. Families may easily afford this product. This tea is available to our clients who make between $20,000 and $40,000 annually. Most of our clients have graduated from high school and have some college experience. They usually have a 9–5 schedule.

Geographic Description

Rice Krispie treats will be distributed in both urban and rural regions. At addition to having physical locations in Lenox Mall, Stone Crest Mall, and Greenbriar Mall, KoKoKrispies will also be sold online. Both venues are user-friendly for families and close to the public. For consumers of rice krispies, Rice Krispies will eventually overtake Kellogg's.

Lifestyle Distribution

Shops like Whole Foods Market, Sprouts Farmers Market, Nature's Own Herb Shop, and others are frequent destinations for the consumers. Customers often lead healthier lifestyles. Clients may take a nature walk or spend some time exercising at the gym during their free time. The clientele frequently drive hybrid vehicles and dress in athletic attire.

Psychographic Description

The intended audience is extremely accountable. The majority of clients prefer outdoor activities because they provide them the chance to interact with others while exercising or simply taking in the sunshine. Customers of KoKoKrispies often have a good time. The individuals frequently struggle with various health problems or have had close calls with death. The customers are basically regular folks striving to live a healthy lifestyle; they are not really trend setters.

Purchasing Pattern Description

The products will be used by the target market to help manage a variety of illnesses, including sleep apnea, diabetes, high blood pressure, and others. The product will be offered for sale to customers multiple times every month. Kokopries can be used three times per day from one packet. Both locally located mall kiosks and online retailers sell the rice. The company wants as many clients as possible to be able to use its product.

Buying Sensitivities Description

Customers are worried about the product's quality since they lead healthy lifestyles. Our buyers desire reassurance that the product will carry out its stated purpose. Due to the fact that some of the consumers live in single-family households and must stick to a budget, the customers are particularly worried about the cost. The business wants its clients to be aware that it is here to provide rice krispries of the highest caliber at competitive prices, and that the packaging is completely recyclable. The purpose is to let clients know that KoKoKrispies cares not just about their health but also about the environment.

Market Competition

In 2018, the market for rice kokopries was valued at USD 12.63 billion, and by 2025, it is expected to grow at a CAGR of 5.5% (Perdon et.al, 2020). As one of the top providers of cereal, Kellogg's Brands, Warlmart, and Kroger shops are my three main competitors. But I think KoKoKrispies will succeed because, according to my study, the flavored goods are distinctive and provide a superb rice kokopries that is good for human consumption. KoKoKrispies are aware that people are becoming more cognizant of their health and fitness in general. Due to the fact that our products help customers boost their immune systems, develop stronger bones and teeth, reduce the risk of cardiovascular diseases, cancer, and kidney stones, and manage blood cholesterol levels while being enjoyed based on personal flavor preferences, they will stand out from other teas. It won't be difficult for KoKoKrispies to become the next well-known brand that everyone can enjoy.

Value Proposition

A breakfast with a focus on rice krispies is called KokoKrispies. Since its founding, KokoKrispies has concentrated on producing Rice Krispies of the highest quality that are Halal, making them particularly well-liked by Muslims. Additionally, the business has used product diversity by creating rice Krispies in a variety of flavors to cater to the varied tastes and preferences of its customers. Vanilla, almond, chocolate, cocoa, vegan peppermint, brown butter, peanut butter, and peppermint bark are just a few of these tastes. Good breakfast cereal snacks like rice krispies are well-known for their high standards and range of nutrients. Using KoKoKrispies will guarantee long-term excellent health for families and individuals. The brand KoKoKrispies thinks that eating savory, high-quality, nutritious, and well-packaged food is important.

“To bring change to the marshmallow rice crispy treats by offering unique products regional

distribution and expedited delivery” is the organization’s slogan. The message is conveyed through marketing vehicle that the rice krispies is a household product. The entire family can enjoy year round and families can consume the products and enjoy it with the option of several flavors. KoKoKrispies is a brand that thrives on health and quality. The rise is 100% organic.

Marketing Vehicles

Marketing Vehicles	Frequency	Cost/Month
Social Media: Facebook, Twitter, and Instragram	thrice daily for each social media platform. I'll utilize Twitter, Facebook, and Instagram to connect with customers between the ages of: Ages 25 to 34 on Instagram (Statista Research Department, 2021) Women 18–24 (Statista Research Department, 2021) and males 25–34 use Facebook (Statista Research Department, 2021) Ages 18–29 and 30-49 on Twitter (Statista Research Department, 2021) so that as many individuals as possible, especially those in our target market, can learn about our organization.	$1,250 per month (WebFX, 1995-2021)
Free rice krispies samples (by word of mouth)	Free samples from 10am-8pm Open Monday – Saturday.	$108.97/month
Website Development/QR Code	One time fee per year	$1,500 per year This will be a one-time fee to create the website.
Monthly Website: Cost/maintenance and hosting	One time per month	$90 per month (Web FX, 2021)

The decision to employ the particular market vehicles was made because the strategies would work the best to attract the attention of the intended audience. KoKoKrispies will employ social media, free food samples, website creation, and monthly websites as marketing tools. For instance, KoKoKrispies will need to use social media since it enables us to contact our target audience. The use of social media will assist promote rice krispies and engage current and potential clients for our business (Abrams, 2019).

Customers being given the chance to try the rice krispies treat is the second marketing strategy to be employed. A variety of tastes are offered to customers as samples. Every consumer who expresses interest in the delicious rice krispies snack will receive one free sample from the company. Given that the product is a snack, word-of-mouth marketing will be the most effective method of reaching customers, and after people share the food with their family and friends, word-of-mouth marketing will be created..

Website creation is the third marketing tool to be employed. Customers may use this comprehensive website to look up information on our snacks. The availability of this marketing tool would enable clients to shop whenever it suits them. We'll have banners with pictures of actual customers and customer testimonials so that customers can see what other customers are saying about the goods we're offering. The strategy offers ease and a website where clients can go to find all the information they need before buying the rice krispies (Abrams, 2019).

Reference

1. Abrams, R. (2019). Successful business plan secrets & strategies. Palo Alto, CA: PlanningShop

2. Perdon, A. A., Poutanen, K. S., & Schonauer, S. L. (2020). Breakfast cereals and how they are made—Introduction. In Breakfast Cereals and How They Are Made (pp. 1-4). AACC International Press.

3. Statista Research Department. (2021, June 28). Facebook: distribution of global audiences 2021, by age and gender. Retrieved from Statista: https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/

4. Web FX. (2021). 2021 Website Maintenance Pricing How Much Should You Pay? Retrieved from Web FX: https://www.webfx.com/how-much-should-website-cost -in2021.html

5. WebFX. (1995-2021). How Much Does Social Media Advertising Cost in 2021? Retrieved from Web FX: https://www.webfx.com/how-much-does-social-mediaadvertising-cost.html#facebook