Marketing Plan Analysis

4/12/2018 Marketing Plan Analysis Scoring Guide

https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP3030/170700/Scoring_Guides/u07a1_scoring_guide.html 1/1

Marketing Plan Analysis Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Describe components of a company's sales approach.

Does not identify components of a company's sales approach.

Identifies components of a company's sales approach.

Describes components of a company's sales approach.

Describes components of a company's sales approach, and explains why that approach was likely utilized.

Evaluate whether a company's sales plan is effective in relation to a particular marketing context.

Does not identify whether a company's sales plan is effective.

Identifies whether a company's sales plan is effective.

Evaluates whether a company's sales plan is effective in relation to a particular marketing context.

Evaluates whether a company's sales plan is effective in relation to a particular marketing context, based upon an analysis of the plan’s specific strengths and weaknesses.

Propose changes to a sales plan.

Does not propose changes to a sales plan.

Proposes changes to a sales plan but omits key elements.

Proposes changes to a sales plan.

Proposes changes to a sales plan and explains how those changes will make the plan more effective.

Explain how a sales plan affects the implementation of sales strategies.

Does not identify how a sales plan affects implementation of sales strategies.

Identifies how a sales plan affects implementation of sales strategies.

Explains how a sales plan affects implementation of sales strategies.

Explains how a sales plan affects implementation of sales strategies and suggests ways in which managers might address implementation challenges related to the plan.