Module 04 Course Project - Action Programs, Financial Projections and Budgets

Executive Summary

Edual enterprises was established in the year 2008 in San Francisco with the motto “all electrical you may need” which is a highly recognized electrical company that boasts a wide selection of high quality electrical appliances. Edual has accomplished a large local market share over the 9 years it has been in business and is determined to showcase its fundamentals to the world (Jain & Haley, 2009). 

Edual enterprises offer all electrical items to its consumers across the globe and it offers all electrical products and services to the residents of America and beyond. This company focuses on providing the best quality products and services that stands out among their competitors and is slowly becoming globally famous by opening branches in different locations (Westwood, 2010). 

This company provides all electrical items and services to the locals since there is great need for people to stay connected to the digital services across their homes and places of work. The great demand makes these products and services to be on demand in the market. It was introduced in good time to cater for the needs of the people electrically owing to the great competition for quality by its competitors. The locals therefore have an inclination for electric services and products which have been approved by the standards of the United States (Jain & Haley, 2009). 

The company has proper management to eliminate any threats and weaknesses owing to the SWOT analysis that is always conducted. Increment in brand has also been observed as well as segmentation which has been witnessed due to an improved human capital and production process. The goals of this company are to increase product and production quality as well as sales. It is therefore deemed that the financial goals of Edual company is that due to advanced production and product quality, it will improve sales from $21 million to around $28 million in the year 2020 (Westwood, 2010). 

References

Jain, S. C., & Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985..

Westwood, J. (2010). How to write a marketing plan (Vol. 36). Kogan Page Publishers.