Business Marketing plan ..... due Sunday...... Please read

Running head: MARKETING PLAN 1

MARKETING PLAN 2

Marketing Plan

Richard Lara

November 15, 2020

· Company Name:Master Jewelry

· Industry:Jewelry industry

· Products and/or services your marketing plan will focus on:the main productsare watches, earrings, necklaces and all jewelry

· Target customers: Middle class and First class customers especially men with a good income. These are people with income of above $45,000 per year.

· Distribution channel(s): The Company will sell to the national market. The distribution channels include the retailers within the city with 75% of the sales being carried out in the headquarters.

· Headquarters (city, state, country):Redmond, Washington, United States

· Number of employees: 30 employees.

· Annual revenue (estimated): $4.5 billion

· Key competitors: Tiny Jewel Box, Market Street Diamonds, and Adore Jewelry

· Why you feel your product(s)/service(s) are needed by the consumer: Jewelry is a part of grooming. Therefore, men and women require these products to enhance their looks.

This was the information from the week 6 module: you may use this and or edit this so it goes with the business challenge part of this assignment.

Target Audience

The marketing campaign will target both men and women in their early thirties because they are the fashion conscious consumers with an appetite for jewelry.

Goals of the marketing plan campaign

 The objective of the marketing campaign is to maximize online presence, brand awareness and acquire new customers. The campaign will also seek to enhance brand awareness, recognition and loyalty. The overall goal is to enhance favorability and familiarity and hence increase the sales of a current established product.

How the marketing campaign plan will be structured

To run a successful marketing campaign, the campaign messages and offers will be customized to appeal to the target audience. Campaign goals and metrics for tracking will be defined. The campaign will be run on multiple platforms and channels. Different strategies for increasing web and social presence will be adopted including online public relations, online partnerships, interactive ads and search engine optimization. Offline communication will be used involving strategies such as direct emails, word of mouth, advertising, and sales promotion.