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· Company Name:Master Jewelry

· Industry:Jewelry industry

· Products and/or services your marketing plan will focus on:the main productsare watches, earrings, necklaces and all jewelry

· Target customers: Middle class and First class customers especially men with a good income. These are people with income of above $45,000 per year.

· Distribution channel(s): The Company will sell to the national market. The distribution channels include the retailers within the city with 75% of the sales being carried out in the headquarters.

· Headquarters (city, state, country):Redmond, Washington, United States

· Number of employees: 30 employees.

· Annual revenue (estimated): $4.5 billion

· Key competitors: Tiny Jewel Box, Market Street Diamonds, and Adore Jewelry

· Why you feel your product(s)/service(s) are needed by the consumer: Jewelry is a part of grooming. Therefore, men and women require these products to enhance their looks.