marketing

Running head: MARKETING PLAN

MARKETING PLAN

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A marketing plan is one of the most important tools for any business which wishes to achieve its goals. An effective market plan should comprise of the current or expected strategies which the company has put for its products, the price points for the products which are provided by the company, how the company intends to distribute the products, and the company advertises products and marketing tools which are used by the company. One of the main necessities of a marketing plan is to give the company an opportunity to be able to develop a promotional strategy since it helps the company to identify its target markets and also be able to set goals which are measurable (Wood, 2014).

In this paper I will write a marketing plan for TAWADUL which is one of the stock exchange company which is based in Saudi. The company mainly supervised by the capital market authority and it provides stock exchange services to the people of Saudi and even foreigners from other countries.

Vision of TAWADUL

To be an integrated financial exchange that fosters the development of a diverse Saudi capital market and competes internationally.

Mission of TAWADUL

To offer sound, efficient and attractive capital market products and services that deliver superior value to our market participants and stakeholders.

Just like any other company TAWADUL has various objectives which comprise of the following;

Ensuring market integrity, fairness and quality.

Supporting investor awareness efforts and education

Development of excellent services for customers who may comprise of; brokers, vendors, investors and issuers.

Development of competencies and exchange capabilities.

To improve transparency of the capital market in Saudi

To be able to upgrade the current SACP application to the supported version and also give room for transmission under the XBRL.

The company is involved in provision of investors with tools which they can use in order to be able to tools to become skillful and investors who are more capable. The company also provides the users with the necessary resources.

Environmental Analysis

There are several political situation which affects the company’s competency. First political regulations hinders the company’s operations in some areas, this makes it hard for the company to be able to achieve its objectives. Being an Islamic country most of the decisions are in most cases based on consultation among religious establishment and the senior princes of the royal family, this simple means that the company’s decision making process is restricted. It is not depended due to such limitations. General we can say that the political situation in the country has a lot to do with the decision making of the company.

Social and Cultural forces that affect attitudes, interests and opinions

Social and cultural factors are vital to put into consideration whenever creating as well as implementing any given marketing strategy in any company there are several social and cultural forces which also affect the general attitudes, interests and opinions of TAWADUL. They comprise of the distinct factors which usually have diverse effects on the decisions of buyers and consumers, in our case we consider the factors which have effects on the decision made by the investors. This factors mainly comprise of; lifestyle, customs and values which characterize the a given country or society. The cultural aspects comprise of; education, politics, language, social organizations and religion. All these factors affect the interests and opinions of the investors or the company’s stakeholders in general (The rate and direction of inventive activity: economic and social factors, n.d.).

Technological factors

Technology is one of the most vital tool for the companies which are developing nowadays. It plays various roles in the companies. In the case of our chosen company which is TAWADUL. In general the technological factors comprises of all the variables which related to the existence, availability, as well as development of technology within a company. In our case TAWADUL has used various technological advancement to be able to provide quality services to its customers, they comprise of automation, security in cryptography and wireless internet. All these factors have greatly improved the performance of the company due to increase in productivity as well as efficiency.

Economic factors

They mainly comprise of all the factors which dictate how consumers, suppliers and other organizational stakeholders behave within society. In our case there are several economic factors which dictate various aspects of the company, they comprise of; government policy, interest rates, labor costs and management of the company. These factors play a major role in dictating how various stakeholders of the company behave.

Suppliers

The company has various suppliers where it is capable of acquiring some resources, for instance most of the technological devices which are used in the company are supplied by ALFANAR and EJADAR. T TAWADUL directly purchases most of the products from the above mentioned companies. Both the two companies are located in Saudi, the company makes frequent orders to the two companies and many more. In most cases orders are made after every two weeks. The amount of suppliers to be conducted is usually based in the current demand, there is no specified amount of consumers who are to be conducted at any given time.

Competitors

Just like any other company TAWADUL faces competition. The main competitors are; SARCO, BAHRI, ALDREES and many more. SARCO is the leading Saudi oil refinery company which, operates in the energy sector of KSA. BAHRI is the leading national shipping carrier company which is based in Saudi Arabia in is also one of the largest international maritime services providers.

References

The rate and direction of inventive activity: economic and social factors.

Wood, M. (2014). The marketing plan handbook. Harlow: Pearson.