· Company Name:Master Jewelry
· Industry:Jewelry industry
· Products and/or services your marketing plan will focus on:the main productsare watches, earrings, necklaces and all jewelry
· Target customers: Middle class and First class customers especially men with a good income. These are people with income of above $45,000 per year.
· Distribution channel(s): The Company will sell to the national market. The distribution channels include the retailers within the city with 75% of the sales being carried out in the headquarters.
· Headquarters (city, state, country):Redmond, Washington, United States
· Number of employees: 30 employees.
· Annual revenue (estimated): $4.5 billion
· Key competitors: Tiny Jewel Box, Market Street Diamonds, and Adore Jewelry
· Why you feel your product(s)/service(s) are needed by the consumer: Jewelry is a part of grooming. Therefore, men and women require these products to enhance their looks.