marketing plan

Marketing Plan You and your group are the elite marketing team that has been chosen to create a presentation for an online business to create a small Strategic Communication Campaign. The campaign will have several components including: -Individual Press (News) Release (50 points)-Social Media Release (SMR) (75 points)-Group Campaign Creation, Branding Analysis, Design & Analysis (100 points) -Group Presentation (75 points) More information regarding the campaign assignment will be provided in class. Your final plan must include the following sections: 1. Intro- 1 slide summary of your plan including….. a. Strategic objective. b. Target group. 2. Company Background: 1 slide summary of company, history, line/s of business, industry it competes in. 3. Individual Press (News) Release: a. 1-2 slide summary of the news release you will send out to all major media organizations b. When will these run? What stations? TV? Radio? Any other outlet? c. Display/make your work d. Goals of your News release e. Alignment of concept with firm (how do they fit to help promote?) 4. Social Media Release (SMR) 4-6 slide summary a. What platforms are you using, why b. Display/make your work c. When will these run? How much will you spend? d. Goals e. Alignment of concept with firm (how do they fit to help promote?) 5. Digital Media Release a. What apps are you using, why b. Display/make your work c. How will you promote the app? How much will you spend? d. Goals e. Alignment of concept with firm (how do they fit to help promote?) 6. ANY OTHER TYPE OF STRATEGIC MARKETING that you choose (commercial, billboard QRcode) a. What, why b. Display/make your work c. How will you promote? How much will you spend? d. Goals e. Alignment of concept with firm (how do they fit to help promote?) 7. Group Campaign Creation: 3-4 slide summary a. Make a timeline for your new campaign https://www.teamgantt.com/marketing-templates/digital-marketing-campaign-template 8. Branding Analysis, Design & Analysis 4-7 slides Make your New brand! https://www.canva.com/ 9. Measuring Ad Message Effectiveness: 1-2 slide summary (how will you measure success and when?) https://www.rialtomarketing.com/measuring-marketing-effectiveness/ a. KPI’s b. Google Analytics c. Marketing Analytics Dashboard Tools d. Social Media Management Tools 10. Supporting Information: (optional items may include examples of advertising, product mockups, charts or anything that you think is helpful – financial analysis is NOT required).