Marketing 8-A-1
Naldo
MarketingPlan-REVIEW1.pptx
Champ City Training
Champ City Marketing Table of Contents
I. Table of Contents……………………………………………………………...2
II. What is Champ City? ………………………………...…………….………...3
III. Champ City Marketing Mission Statement .….…………………………......4
IV. Champ City’s Vision….………………………………………………………5
V. Slogans and/or Tag lines………………………………………………………6
VI. Market Analysis……………………………………………………………….7
VII. Target Market………………………………………………………………….8
VIII. SWOT Analysis……………………………………………………………….9
IX. Marketing Mix (4P’s) ……………………………………………………….…10-13
X. Sales Revenue and Marketing Budget…………………………………………….14
XI. C.P. (Competitive Profile) ……………………………………………………15
XII. Implementation……………………………………………………………….16
XIII. Summary.……………………………………………………………………...17
What is Champ City?
Founded in October of 2019
Founder/CEO: Chantel Jordan
Based out of Brockton, Ma
Champ City was started from her desire to give athletes the opportunity to amplify the “D1 mindset” and transfer it to the community by enhancing and developing physical, mental and leadership skills to achieve their desired future goals in these areas.
D1 = Division 1
Division 1 is the highest level of collegiate competition t
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Mission
Champ City provides transformative experiences by utilizing athletics, mentorship, guidance, modeled leadership and community to push everyone to their maximum potential of achieving the “D1-Mindset” to compete at all levels of life
We strive to build prominent future leaders that will impact society on and off the court.
Vision
We are looking to create an opportunity for athletes looking to refine and develop through high-quality athletic training and help prepare them to compete at the next levels. Our important customers are the youth, adolescent and college athletes looking to achieve a high-level of success from the goals they set. We want to build a community of leaders that align with the mission and vision of Champ City.
Slogans and Taglines
“Skills OVER Politics”
Perfect YOUR craft
Market Analysis
Total available market –Sports coaching (market) - $8 Billion Dollar Industry
$50,000 - $100,000 (potential purchasing volume)
146,000 businesses experienced growth of nearly 3 percent. The sports coaching field is expected to continue performing well in the years to come due to increased participation in sports for health benefits as well as to offset the high cost of college tuition through sports scholarships.
The rising incidence of obesity in the United States is expected to stimulate demand for trainers.
There is no certification process to become a skills development trainer. This market is open to allowing anyone with basketball IQ to coach or train athletes. There is a lack of consistency, growth and development in the game because this area has no credential regulations.
At the end of the decade trainers faced competition for business from less expensive instructional alternatives.
Target Market
All skill ranges of athletes located in the Boston area
Our important customers are the youth, adolescent and college athletes looking to achieve a high-level of success from the goals they set.
SWOT Analysis
Strengths:
- High level and quality, competitive trainings
Inexpensive
Convenient
Affordable
Consistent transformative athletic and mental experiences
Weakness: No gym and only one trainer
Opportunities: Champ City Brick and Mortar and the growth of an organization that can build strong leaders in society
Threat: Other trainers with gyms and access to my students through different basketball environments (AAU, Club basketball, high school and college exposure, social media and other basketball showcase events)
Product
Champ City provides fundamental and elite basketball training for all individuals and groups looking to maximize their athletic potential physically and mentally.
The basketball training includes drills for ball handling and body control, shooting drills, game situation scenarios, basketball IQ expansion and specific skill sets that need improvement based on assessment.
Upon training, we look to build rapport with the athletes so we can instill and incorporate life lessons and tools to help all individuals
After training, all players will be confident in their game to produce and compete at the highest levels and become successful leaders on and off the court.
Price
1 hour sessions from 12pm-6pm (M-SAT)
Private individual, group or team training sessions
1 Athlete - $65/hr.
Small Groups - Per Participant:
2 Athletes - $50/Athlete per hr.
3 Athletes - $45/Athlete per hr.
4 Athletes - $40/Athlete per hr.
5+ Athletes - $35/Athlete
Private training costs (1 hr.)**
Place
All Champ City Trainings are offered, through booking, at any local park or gym in the Boston or South Shore area, at the trainers discretion.
Services are readily available at the convenience of the park or gym’s availability.
All Camps are held in gyms to hold a larger capacity of athletes
Promotion
Champ City is found on social media platforms like Instagram, Twitter, Facebook and LinkedIn.
We want to reach our target audience by displaying continuous content of athletic transformation and other transformative experience
Through the advertisement and marketing, we hope to attract more athletes looking to improve their basketball IQ and skills to the next levels of competition.
Sales Revenue and Marketing Budget
1st year revenue:
Approximately $10,000 ($50/hr. for each individual training sessions)
Budget: 500/year for social media, YouTube and Facebook advertisements
- Approximately $2000 budget for all apparel and other merchandise (raw materials, vinyl and labor)
Competitive Profile
Competitors: Next Level Factory, Dana Barros, iHoopAcademy, AAU programs and other local basketball training facilities and trainers around the Boston area
Champ City's looks to build pricing on values:
Stay Competitive (We want to have prices that aid to most athletes and give them the chance to get more opportunities to prepare at a lower price)
Expand Access (We want all athletes of the Boston and South Shore communities to have opportunities to access our services.
Generate Traffic
Customer-orientated (Memberships are cost efficient for booking multiple sessions for best results)
Implementation
Champ City’s Website was launched March 25th 2021 (Our Brand and Marketing Manager has been refining the site since May 2020)
The social media campaign started over the pandemic (Uploading podcasts and trainings to create brand awareness – Instagram, Twitter, LinkedIn, Facebook)
Our website and vendor offers merchandise (Shirts, Shorts, Hoodies, Hats and Masks) to connect and represent the Champ City community
Summary
At Champ City we look to hire and train individuals that align with our value proposition of bringing the “D1-Mindset” to every position we hold in life.
We want to cultivate a cooperative work structures that enables everyone to have a position to refine the business and share their opinions that can contribute to decision making processes
We will continue to enforce an environment that brings out the best in everyone and promotes the WHY behind our mission.
The WHY is to create an opportunity for individuals looking to refine and develop their skill sets through high-quality athletic training and preparation to help them achieve their goals in the next levels of competitions in life and sports.
