Assignment 1

Appendix A Social Marketing Planning Worksheets 505

t.5 What is the campaign/ocus, the approach you will be using to contribute to your plan's purpose (e.g., residential gardening practices)? Areas of focus may be solu­ tion-oriented (e.g., soft shore buffers), population-based (e.g., homes on streams), or product-related strategies (e.g., native plants).