Marketing Plan

Marketing plan

· Executive summary

· Current marketing situation

· Threats and opportunities analysis

· Objective and issues

· Marketing strategy

· Action programs

· Budgets

· Controls

Objective

Door-to-Door Organics is objective is to deliver a variety of low-cost organic food service.

First-Year Objectives

The initial year of service will partner with local farmers/ranchers to provide delivery of organic produce and meats with a goal of achieving a $80 million in sales.

Second-Year Objectives

During the second year, Door-to-Door Organics will include dairy, beverages and meal prepped services to the delivery options. The second-year objective is to increase sales by 40%.

Issues

Major issues with launching Door-to-Door Organics will be competing with similar established services, developing relationships with local farmers, ranchers and local organic retailors to deliver our services. Door-to-Door Organics will use multiple methods of advertising to expose our services and develop repour with our suppliers and customers.