Marketing plan for a Bed & Breakfast
arianadj
marketingplan.docxDjoumblat Beachside Bed & Breakfast Marketing Plan
Angelica Melendez
Table of Contents Executive Summary 4 Mission: 4 Marketing Objectives 4 Financial Objectives 4 Vision: 4 Target Marketing 5 Travelers: 5 Weekend getaway customers: 5 Students: 5 Marketing Mix 6 Price: 6 Distribution: 6 Advertising and Promotion: 6 Customer Service: 6 Situation Analysis 7 Marketing Demographics 7 Geographic 7 Demographics 7 Market Needs 8 Selection: 8 Accessibility: 8 Customer Service: 8 Competitive Pricing: 8 Environmental Scan (Micro & Macro) 9 Micro: 9 Macro: 9 SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) 10 Strengths 10 Weaknesses 10 Opportunities 10 Threats 10 Competition 11 Other B&Bs 11 Hotels/Motels 11 Goals & Objectives 12 Strategies & Tactics 13 Budget (Revenues & Expenses) 14 Evaluation & Effectiveness Assessments 15 References 16
Executive Summary
Mission:
Marketing Objectives
Financial Objectives
Vision:
Target Marketing
Travelers:
Weekend getaway customers:
Students:
Marketing Mix
Price:
Distribution:
Advertising and Promotion:
Customer Service:
Situation Analysis
The Djoumblat Vineyard Beachside Bed & Breakfast is a start-up business.
Marketing Demographics
Geographic
Demographics
Market Needs
Selection:
Accessibility:
Customer Service:
Competitive Pricing:
Environmental Scan (Micro & Macro)
Micro:
Macro:
SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)
The following SWOT analysis captures the key strength and weaknesses within the company and describe the opportunities and threats facing the B&B.
Strengths
Weaknesses
Opportunities
Threats
Competition
Competition comes in several forms:
Other B&Bs
Hotels/Motels
Goals & Objectives
The SMART goals identified in our marketing strategy, that will be achieved through this plan include:
1. .
2. .
3. .
Strategies & Tactics
Budget (Revenues & Expenses)
Total marketing budget available:
Estimated spend on each marketing tactic:
Evaluation & Effectiveness Assessments
References
16
