homework

Marketing Plan

3F Refreshments is a beverage company that specializes in producing non-alcoholic drinks and juices. It boasts of manufacturing fresh fruit juices directly sourced from garden-fresh fruits. The products manufactured by the 3F Refreshment Company have no added additives and preservatives thus making them very healthy and beneficial to the consumers. Good advertising is essential and paramount to the success of any business. In order to tap into the growing market revenue of non-alcoholic beverages, it is vital for 3F Refreshments to lay down a good marketing plan and sales strategy.

Target Market

It is with no doubt that soft drink giants such as Coca Cola and Pepsi are reaping big from the market. However, the rate of clients seeking healthy lifestyle changes is growing rapidly. Consumers are now more aware of what they are partaking and that is where the 3F Refreshments Company comes into the picture. The juices produced will be accessible for consumption by all people regardless of age, gender, physical attributes, education level or income. Since the juices are made from fresh farm fruits they will be healthy for consumption by toddlers, pre-schoolers, adolescents, youth and even the elderly. The reason for this is because the juices will be bursting with flavour and vitamins. According to the United States Census Bureau (2016), ten (10) percent of the total population of Chicago city, which is 2,714,017, is aged between 25 and 29 years. Customers in this age bracket are more inclined to purchase healthy natural beverages since they are body conscious.

In order to reach a significantly larger group of clients, 3F Refreshments will use two diverse distributing channels. The first criteria is distribution of merchandises through groceries and restaurants. This channel proves to be efficient since the company will have access to high number of walk in clients in the more than 1,069,096 retail groceries and 703,528 restaurants respectively (U.S. Census Bureau, 2016). The second is the sale of products through the company outlets which are strategically located in major shopping streets and cities within the country.

Market Competition

The strategy of 3F Refreshments is to ensure that the quality of their products is of high standard while at the same time promoting environmental sustainability. This strategy is achieved through ensuring that the fruit juices are derived from fresh farm products and are completely natural. The company will guarantee that the products do not have any additives or preservatives, hence promoting natural fermentation of the fruit juices. There are other companies selling fruit juices however these companies are only after profit. As a result they produce substandard products and package them in glass bottles and cartoon papers. 3F Refreshments will still stand out because it is true to its mission and ensures that the product are delivered in recyclable packages.

Marketing Vehicles

The success of the 3F Refreshments brand largely depends on the effort put in marketing. The company needs to differentiate itself from the competition by making certain that the brand is widely known by prospective clients. People are always cautious not to purchase goods that they have not heard about or seen before. The first marketing tool is the social media which is very effective in marketing. There are numerous social media sites that can be used to effectively market the brand. They include Facebook, Twitter, Pinterest and Instagram which give options of paying for an advert so that it can reach more people. Another way of promoting the brand on social media is by building a following that in turn ends up translating into revenue. An example is Red Bull which is the most followed beverage brand on Facebook (Chadwick, 2017).

The second marketing tactic is the use of television which is accessed by millions of people in the United States (Nielsen Company, 2017). Television has been used as a medium of mass media for a long time and it has proven to be very significant in promoting brands. Coca Cola Company uses television as medium of marketing itself through advertisements. Furthermore 3F Refreshments can take advantage of the fact that media companies are now streaming live hence making it easier to reach even more consumers. According to Liesman (2018), almost sixty (60) percent of Americans are streaming live from the internet. Thirdly, it’s the use of in-store marketing through the sampling of products in grocery stores. The company can make its name by providing samples to customers, whether young or old, visiting the supermarkets and grocery stores. This is a win-win situation as 3F Refreshments not only sells its brand but also makes profit by selling to a few the customers.

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