Toyota Prius Marketing Plan

Write a 2000-2500 word Marketing Plan.

Choose a product or service you are familiar with. You can use a company you work for, a company you admire or any other company you are interested in. Summarize the company and the product (or service) you will be covering and cover the key aspects of the Marketing Plan as shown below.

· Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)

· Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don't just describe the price, but describe your pricing strategy.

· Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.

· Include a Summary/Conclusion.

· Please use APA format.

The paper should include all of the following:

Company

Product

Executive Summary

Target Market

Marketing Mix

  Product

  Price

  Place

  Promotional strategy, including key messaging

Environmental Variables

  Technological/Competitive

  Social/Cultural

  Political/Legal

  Economic

SWOT Analysis

Where you are in Product Lifecycle and How that Affects your Marketing Mix

Conclusion