745 BRAND

Criteria Ratings Points

Content 50 to >44.0 pts

Advanced

The analysis is thorough including differing viewpoints considered, analyzed, and reviewed. The essay is at least 1,000 words in length (only the Introduction through Conclusion paragraphs count towards the word count). Marketing theory must be evident. Introduction supports overview of paper and conclusion summarizes key points at the end of the paper.

44 to >34.0 pts

Proficient

Identifies majority of concepts and questions are addressed with thoughtful analysis. Meets word count.

34 to >0.0 pts

Developing

Identifies some of concepts and questions are addressed with some/minimal analysis. Does not meet word count.

0 pts

Not Present

50 pts

References 20 to >17.0 pts

Advanced

The reference page contains the authored sources identified in the directions. Make sure that your sources are Marketing focused. This part of the grading rubric supports the overall content of your paper which requires a strong use of outside references. References must be properly cited to count. Reference page and citations must match 100%.

17 to >13.0 pts

Proficient

Less than the assignment number of authored sources are used or there were no Journals used.

13 to >0.0 pts

Developing

The sources used were not scholarly and/or were short of the minimum requirements.

0 pts

Not Present

20 pts

Grammar, spelling, and current APA format & subject headers used for organization

30 to >26.0 pts

Advanced

Spelling and grammar are correct. Sentences are complete, clear, and concise. Paragraphs contain appropriately varied sentence structures. Where applicable, references are cited in current APA format. Format should include covering all items identified in the Written Assignment Requirements. Subject headers must be used for organization. No visuals allowed within the paper itself.

26 to >20.0 pts

Proficient

Spelling and grammar have some errors. Paragraphs contain some varied sentence structures. Where applicable, references are cited with some current APA formatting concerns. Reference page and citations match exactly.

20 to >0.0 pts

Developing

Spelling and grammar errors distract from overall submission. Sentences are incomplete or unclear. Paragraphs are poorly formed. Where applicable, references are minimally or not cited in current APA format. There is a disconnect between the reference page and citations.

0 pts

Not Present

30 pts

Total Points: 100

Marketing Paper Grading Rubric | BUSI745_B03_202230