Keynows

Marketing Objectives

Johnson & Johnson has three SMART and short-term marketing objectives that will help the company conquer its new international market and acquire considerable revenue. The company's SMART marketing objectives can be examined as both the managerial and financials. The company's first SMART and short-term marketing objective is to increase awareness for its diabetes devices in the Chinese market by 50% at the end of the first year of operation in China. The company's management will assess the entire sales of its diabetes devices, business transactions, and expenditure records during this one year to measure improvement (Glowik, 2017, pp. 50). The sales assessment will ensure that the company's business experiences growth as projected by the management.

Consequently, based on the managerial objective, Johnson & Johnson will increase its inventory management during the first year of operation in China. This is intended to take place through the performance of regular stocktaking and analysis of marketing trends. 

Finally, the last SMART and short-term marketing objective for the Johnson & Johnson company would be to increase the company's social media impressions among the customers of the new international market by 50% at the end of the quarter. These SMART objectives will help the company earn more competitive advantages in the Chinese market, conquer the market, and beat its competitors. In summary, the above mentioned three SMART marketing objectives that would help the company to achieve its mission, vision, and goals could be summarized as:

· Increase awareness for its diabetes devices in the Chinese market by 50% at the end of the first year of operation in China

· Increase its inventory management during the first year of operation in China

· Increase the company's social media impressions among the customers of the new international market by 50% at the end of the quarte increase awareness for its diabetes devices in the Chinese market by 50% at the end of the first year of operation in China.

Reference

Glowik, M. 2017. 4.7 Case study: Starbucks. Global Strategy in the Service Industries: Dynamics, Analysis, Growth, 156.