Marketing Plan- Competition - due in 24 hours
combs
MarketingMixAssignment.edited.docx
Marketing Mix Assignment
(Insert Your Name)
(Del Beverages Company)
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Product or Service |
Price |
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-Iced Tea -Fruit Juice
-Coffee
-Tomato juice
-Sparkling water
-Big Can drink -What will make this company competitive is its ability to drive the costs of various beverages down. The company also provides beverages on the same day they have been ordered, and also plans to increase the nutritional value of the drinks considering the health effects to the consumers. Since the company understands the changes in the dietary needs of customers, it plans to supply beverages with zero sugar due to the increasing linkage of sugar with various diseases such as diabetes. The company will, however, maintain the normal beverages with certain sugar content.
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$5
$ 10
$ 8
$ 10
$ 4
$ 10 The prices are set based on the initial prices set by the manufacturers. The prices remain the same in various areas because equal transportation costs are incurred. The company does not depend on a sole company as a source of its beverages. It distributes beverages from the nearest company, however, quality is considered when choosing a beverage manufacturing company. The prices are also set based on the prices set by competitors. Value-based and competitive pricing have been used to set the price ranges. For the iced tea, the customers believe that it should cost $5, therefore, the price was set at 5 dollars. Other beverages such as coffee, fruit juice, and tomato juice were priced considering the prices set by competitors. This is because many customers would easily go for cheaper alternatives. |
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Place |
Promotion |
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Consumers will be able to purchase the beverages at various restaurants, gas stations and supermarkets located in New York City, Chicago, Los Angeles, Atlanta, Seattle, and Austin. The company will also be distributing beverages to cities in Canada such as Toronto, Winnipeg and Ottawa and Colombia such as Bogota and Cali. The selection of these locations is based on the population of the cities, purchasing power and preferences of consumers in these locations. After conducting research, the company identified various towns in which people are interested in beverages such as iced coffee and tea. Consumers can, however, make special orders using the company’s official website.
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Direct marketing will be used as the company will have tailored messages for the consumers. Online advertising will be used to advertise Del Beverages Company. There will be sponsored ads posted on Facebook, Instagram, and Youtube to inform potential customers that they can purchase their favorite beverages at very low prices. The company will also be giving promotional beverages as gifts which will be branded the company’s name. It will also make use of product giveaways. The target market of the Del Beverages Company is high school students, college students, workers of various companies and businessmen. The company targets the middle class since it sets prices based on what they can afford. |
