marketing management

BCO112 – MARKETING MANAGEMENT (3CH/4ECTS) Assignement 1

Task

● Individual task

● Please answer these questions:

1. Explain how business orientation has changed throughout the years, with special focus on the Marketing concept.

2. What are the personal factors affecting consumer buying behavior? Please, also describe one of them at your choice.

Expected table of contents: Business and Marketing Concepts, and Buying Behavior in B2C Markets.

Written text, pdf version format.

Formalities:

● Word count: 600 words

● Cover, Table of Contents, figures, references and Appendix are excluded of the total word count

● Font: Calibri 11

● Text alignment: Justified

● The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week (2) – Via Moodle (Turnitin). Deadline: 18th of October 23.59 CEST

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

● Outcome 1: Demonstrate understanding of the principals of Marketing and their applicability

● Outcome 2: Identifying and analyzing the major forces in the marketing environment that impact business operations.

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the word count limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed word count excessively and misspelling errors are evident.