Marketing Management Assignment
Alissa1
MarketingManagementUnit3IP.pdf
1:44 PM (CST)
Assignment Details
Assignment Description
You will create this assignment following the Assignment Detail instructions below.
Review the tutorial How to Submit an Individual Project.
Assignment Details
In this assignment, you will take on the role of a marketing manager in an existing company. You have been asked to analyze the market (situation analysis) for an innovative new disinfectant to help slow the spread of viruses. Nearly 2 in 3 people have shown a desire to use your product, but 40% of prospective consumers do not believe that your product will be effective. You have a challenge to overcome in the marketplace. The shareholders believe that this is an opportunity in the marketplace.
As marketing manager, you face a challenge and an opportunity in the marketplace. Compile a 5page situation analysis that addresses the following points:
Analyze the marketing environment, including the macroenvironmental factors (e.g., political, economic, sociocultural, and technological). Outline what environmental factors you should be aware of and how you will adjust accordingly. Compile a competitive analysis, which includes a minimum of 2 competitors. Compare their product or service offering, pricing strategies, distribution methods and marketing or positioning strategies. How are competitors differentiating themselves? How might this company overcome the challenges in the marketing environment? How might this company successfully compete in this market?
Submitting your assignment in APA format means, at a minimum, you will need the following:
Title page: Remember the running head. The title should be in all capitals. Length: 5 pages minimum Abstract: This is a summary of your paper, not an introduction. Begin writing in third person. Body: This begins on the page following the title page and abstract page and must be doublespaced (be careful not to triple or quadruplespace between paragraphs). The typeface should be 12pt. Times Roman or 12pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APAlevel headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. Inbody academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged. Reference page: References that align with your inbody academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated inbody citations used in the paper. Every referenced item must have a corresponding inbody citation.
Please submit your assignment.
Your assignment will be graded in accordance with the following criteria. Use this link to view the Grading Rubric.
For assistance with your assignment, please use your text, Web resources, and all course materials.
If you are planning to repurpose an assignment or submit one you have used before, please let your instructor know. If an instructor is not made aware of work being repurposed or reused, he or she will treat the assignment as a plagiarized task and reserves the right to post an F grade and submit a task for review to administration until proof of originality is provided. View the full AIU Policies on submitting papers.
The following are some tips if you have problems submitting your assignment:
1. Resave in the proper format per the Assignment Detail instructions, and resubmit. 2. Submit with a different Web browser. 3. Submit from a different computer. 4. Call Technical Support at 8772215800, Menu Option 2. They are open 24/7. 5. If you are still having difficulties after trying steps 1 to 4, please contact your course instructor.
Make sure you submit this assignment by the listed due date. Late deductions will apply for this assignment as follows: 1. Assignments submitted within 7 calendar days after the stated due date: 10% penalty of total assignment points. 2. Assignments submitted 8 to 14 calendar days after the stated due date: 20% penalty of total assignment points. 3. Assignments submitted 15 to 21 calendar days after the stated due date: 30% penalty of total assignment points. 4. Assignments submitted 22 to 28 calendar days after the stated due date: 40% penalty of total assignment points. 5. No assignments, including late assignments, will be accepted after the end of the course unless an approved Incomplete has been granted.
Reading Assignment Marketing Management: Chapters 10, 11, 13, & 14
Assignment Objectives Compare and contrast the buying decisions and behaviors of consumer markets and business markets.
Other Information There is no additional information to display at this time.
Legend Extra Credit View Assignment Rubric
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© 2021 American InterContinental University, a member of the American InterContinental University System. All Rights Reserved. Authorized Users Only.
Unit 3 Individual Project
Assignment Overview
Unit: Buying Decisions in Consumer and Business Markets Due Date: Tue,1/12/21 Grading Type: Numeric Points Possible: 200 Points Earned: Deliverable Length: 5 pages minimum
Type: Individual Project
Go To:
Looking for tutoring? Go to Smarthinking
Assignment Details Learning Materials Reading Assignment
My Work:
Online Deliverables: Submissions
1:44 PM (CST)
Assignment Details
Assignment Description
You will create this assignment following the Assignment Detail instructions below.
Review the tutorial How to Submit an Individual Project.
Assignment Details
In this assignment, you will take on the role of a marketing manager in an existing company. You have been asked to analyze the market (situation analysis) for an innovative new disinfectant to help slow the spread of viruses. Nearly 2 in 3 people have shown a desire to use your product, but 40% of prospective consumers do not believe that your product will be effective. You have a challenge to overcome in the marketplace. The shareholders believe that this is an opportunity in the marketplace.
As marketing manager, you face a challenge and an opportunity in the marketplace. Compile a 5page situation analysis that addresses the following points:
Analyze the marketing environment, including the macroenvironmental factors (e.g., political, economic, sociocultural, and technological). Outline what environmental factors you should be aware of and how you will adjust accordingly. Compile a competitive analysis, which includes a minimum of 2 competitors. Compare their product or service offering, pricing strategies, distribution methods and marketing or positioning strategies. How are competitors differentiating themselves? How might this company overcome the challenges in the marketing environment? How might this company successfully compete in this market?
Submitting your assignment in APA format means, at a minimum, you will need the following:
Title page: Remember the running head. The title should be in all capitals. Length: 5 pages minimum Abstract: This is a summary of your paper, not an introduction. Begin writing in third person. Body: This begins on the page following the title page and abstract page and must be doublespaced (be careful not to triple or quadruplespace between paragraphs). The typeface should be 12pt. Times Roman or 12pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APAlevel headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. Inbody academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged. Reference page: References that align with your inbody academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated inbody citations used in the paper. Every referenced item must have a corresponding inbody citation.
Please submit your assignment.
Your assignment will be graded in accordance with the following criteria. Use this link to view the Grading Rubric.
For assistance with your assignment, please use your text, Web resources, and all course materials.
If you are planning to repurpose an assignment or submit one you have used before, please let your instructor know. If an instructor is not made aware of work being repurposed or reused, he or she will treat the assignment as a plagiarized task and reserves the right to post an F grade and submit a task for review to administration until proof of originality is provided. View the full AIU Policies on submitting papers.
The following are some tips if you have problems submitting your assignment:
1. Resave in the proper format per the Assignment Detail instructions, and resubmit. 2. Submit with a different Web browser. 3. Submit from a different computer. 4. Call Technical Support at 8772215800, Menu Option 2. They are open 24/7. 5. If you are still having difficulties after trying steps 1 to 4, please contact your course instructor.
Make sure you submit this assignment by the listed due date. Late deductions will apply for this assignment as follows: 1. Assignments submitted within 7 calendar days after the stated due date: 10% penalty of total assignment points. 2. Assignments submitted 8 to 14 calendar days after the stated due date: 20% penalty of total assignment points. 3. Assignments submitted 15 to 21 calendar days after the stated due date: 30% penalty of total assignment points. 4. Assignments submitted 22 to 28 calendar days after the stated due date: 40% penalty of total assignment points. 5. No assignments, including late assignments, will be accepted after the end of the course unless an approved Incomplete has been granted.
Reading Assignment Marketing Management: Chapters 10, 11, 13, & 14
Assignment Objectives Compare and contrast the buying decisions and behaviors of consumer markets and business markets.
Other Information There is no additional information to display at this time.
Legend Extra Credit View Assignment Rubric
Privacy Policy Terms of Use About Our Ads Contact Us
© 2021 American InterContinental University, a member of the American InterContinental University System. All Rights Reserved. Authorized Users Only.
Unit 3 Individual Project
Assignment Overview
Unit: Buying Decisions in Consumer and Business Markets Due Date: Tue,1/12/21 Grading Type: Numeric Points Possible: 200 Points Earned: Deliverable Length: 5 pages minimum
Type: Individual Project
Go To:
Looking for tutoring? Go to Smarthinking
Assignment Details Learning Materials Reading Assignment
My Work:
Online Deliverables: Submissions
