marketing

MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS

ASSIGNMENT INSTRUCTIONS

Quotes must be minimized and

long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing

journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research,

etc.), practitioner publications, and the course textbook.

The student will submit a 600-word recommendations document (12-point Times

New Roman font, double spaced), based on information gathered over the course of the session while completing the project installments. A minimum of five strategic and five operational recommendations must be offered. The student will add scriptural integration throughout the recommendations, quoting relevant scripture verses as appropriate. There must be a minimum of 10 relevant scriptural quotes found throughout the recommendations document, with their relevance to the recommendations explained. The 600-word requirement does not include the title page, scriptural quotes, or references.

The recommendations document must include a title page, a brief introduction delineating the recommendations, and a separate section (with heading) for each recommendation. At least 5 scholarly resources (in addition to the Bible) must be used. The recommendations document must be submitted