marketing management/12 hours/2000 words
rickyrickrick
MARKETINGMANAGEMENTFALL.docxMARKETING MANAGEMENT FALL
Task
· Individual project, each student will have an age bracket from a list provided by the instructor. (mine is 36-50).
· The student will describe the demographic and psychographic profiles of this target market in his/her own country with focus on life style, behavior and feelings.
· Then, the student will analyze a product/service category towards this target market and will identify two brands within that category.
· On this analysis, the student will describe the needs and wants, that each brand satisfies to the assigned target group.
· Each brand should satisfy a different “want”, according to its unique brand positioning.
Formalities:
· Wordcount: 2,000.
· Cover, References and Appendix are excluded of the total wordcount.
· Font: Arial 12.5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission:
• Week 9 – Via Moodle (Turnitin). Deadline Sunday November 28th 2021 at 11:59 CET.
Weight:
• This task is a 30% of your total grade for this subject.
It assesses the following learning outcomes:
· Demonstrate understanding of the principles of marketing and their applicability.
· Understand the processes of interaction between key stakeholders.
· Illustrate the impact of effective marketing programs and marketing plans.
· Describe segmentation, targeting and brand positioning processes.
Rubrics
|
|
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
|
Knowledge & Understanding (30%) |
Student demonstrates excellent understanding of Advertising, Media & Branding key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant Advertising, Media & Branding concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides acceptable Advertising, Media & Branding theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key Advertising, Media & Branding concepts or uses minimum amount of relevant vocabulary. |
|
Application (25%) |
Student applies fully relevant knowledge from the Advertising, Media & Branding topics delivered in class. |
Student applies mostly relevant knowledge from the Advertising, Media & Branding topics delivered in class. |
Student applies some relevant knowledge from the Advertising, Media & Branding topics delivered in class. Misunderstanding may be evident. |
Student applies little relevant knowledge from Advertising, Media & Branding topics delivered in class. Misunderstands are evident. |
|
Critical Evaluation (25%) |
Student critically assesses in excellent ways, drawing outstanding conclusions from Advertising, Media & Branding topics delivered in class. |
Student critically assesses in good ways, drawing conclusions from Advertising, Media & Branding topics delivered in class. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not draw conclusions from Advertising, Media & Branding topics delivered in class. |
|
Communication (20%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and confusing way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
