Marketing Management Discussion Forum

1 Module 5 Discussion Forum

Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

This posting should be at least 250 words.

In addition, please ensure that you cite and integrate at least one credible source (published within 3 years) in your primary post and have a reference for the source in your posting.

2. Module 6 Discussion Forum

Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

This posting should be at least 250 words.

In addition, please ensure that you cite and integrate at least one credible source (published within 3 years) in your primary post and have a reference for the source in your posting.

3. Module 7 Discussion Forum

Discuss the role of demographics in relationship to integrated marketing communications.

This posting should be at least 250 words.

In addition, please ensure that you cite and integrate at least one credible source (published within 3 years) in your primary post and have a reference for the source in your posting.

4. Module 8 Discussion Forum

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

This posting should be at least 250 words.

In addition, please ensure that you cite and integrate at least one credible source (published within 3 years) in your primary post and have a reference for the source in your posting.