Topic for market analysis report: Biodegradable Plastic bags

Purpose of the Assignments

You have been hired as a Consultant by JGJ to do the following:

1. Research the industry JGJ wants to enter (this is the category that has been assigned to you)

2. Give JGJ advice on the current and future industry based on your research

3. Give JGJ steps they need to take to implement marketing mix (product, price, promotion, place)

Six Week Assignments You have been hired as a Consultant by JGJ to do the following:

1. Research the industry JGJ wants to enter – (this is the category assigned to you)

• Analyze the current situation:

• Competition – who are the biggest competitors (top 3 if possible)

• What price are competitors charging, or what pricing strategy do they use

• What promotions are competitors running

• How does the competition deliver their product/service

• Target market – who is the buyer of the product/service

• Individual customer (homemaker, DIYer, farmer, male, female, age, income, etc.)

• Corporation (large, medium, small, manufacturer, distributor, retailer, hospital, hotel, etc.)

Six Week Assignments You have been hired as a Consultant by JGJ to do the following:

2. Give JGJ advice on the current and future industry based on your research

• Is the industry growing or declining?

3. Give JGJ steps they need to take to implement marketing mix

• Product/Service – description including branding and product or service specifics

• Price – a pricing strategy (the actual price is not necessary)

• Promotion – how should the product/service be advertised

• Place – what is the best distribution plan (how will the product/service be delivered to the customer)

What Not To Do

• Do not make up information about JGJ’s current business; such as, JGJ’s current sales, location, products, etc. • All that is necessary is to know that JGJ is

in a related business to the market they want to enter which is the reason they are considering this new adventure

• Do not write a research report on a company. That’s not the purpose of the assignment.

• Do not use the word “we” in your report because you are a consultant to JGJ not an employee

• Do not copy another student’s submission and use the information they wrote

• Do not copy/paste from resources without citing

• Do not submit an assignment that has been totally copied from the web. Instead, add in your own thoughts, ideas, suggestions. If you plagiarize, I must report it to the university and a mark will be on your record.

What To Do

• USE CRITICAL THINKING

• Think about how the information you researched would be helpful to a company (JGJ) that is considering entering a new business

• Evaluate the information and how it could be put into action

• Use your own experience to add ideas into your report for JGJ

• Help JGJ make a decision by providing valuable information and provide steps JGJ can implement

• Remember you have been hired and are getting paid to provide a marketing plan

• Note the word “plan.” You are providing JGJ with a direction and steps to take