• Individual project, each student will have a short case from a list of short cases provided by the instructor. • My case is Cirque du Soleil
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MarketingManagement.docx· Individual project, each student will have a short case from a list of short cases provided by the instructor.
· My case is Cirque du Soleil
· Answers must be written in report format, which means that you shall provide data relevant to the case and theoretical references.
· Use official cover provided on Moodle. Clearly identify each question with its answer. PDF is mandatory.
· Questions:
o Perform a SWOT analysis of the brand involved in your case,highlighting the most relevant facts. o Analyze that brand’s Target Group from both demographic and psychographic perspectives. o What would you consider to be the Ultimate Consumer Benefit of the brand featured in your case? Explain the Benefit’s supporting evidence.
Formalities:
· Wordcount: 2,000.
· Cover, References and Appendix are excluded of the total wordcount.
· Font: Arial 12.5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission:
• Week 5 – Via Moodle (Turnitin). Deadline Sunday October 31st 2021 at 11:59 CET. Weight:
• This task is a 30% of your total grade for this subject. It assesses the following learning outcomes:
· Demonstrate understanding of the principles of marketing and their applicability.
· Understand the processes of interaction between key stakeholders.
· Illustrate the impact of effective marketing programs and marketing plans.
Rubrics
|
|
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
|
Knowledge & Understanding (30%) |
Student demonstrates excellent understanding of Advertising, Media & Branding key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant Advertising, Media & Branding concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides acceptable Advertising, Media & Branding theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key Advertising, Media & Branding concepts or uses minimum amount of relevant vocabulary. |
|
Application (25%) |
Student applies fully relevant knowledge from the Advertising, Media & Branding topics delivered in class. |
Student applies mostly relevant knowledge from the Advertising, Media & Branding topics delivered in class. |
Student applies some relevant knowledge from the Advertising, Media & Branding topics delivered in class. Misunderstanding may be evident. |
Student applies little relevant knowledge from Advertising, Media & Branding topics delivered in class. Misunderstands are evident. |
|
Critical Evaluation (25%) |
Student critically assesses in excellent ways, drawing outstanding conclusions from Advertising, Media & Branding topics delivered in class. |
Student critically assesses in good ways, drawing conclusions from Advertising, Media & Branding topics delivered in class. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not draw conclusions from Advertising, Media & Branding topics delivered in class. |
|
Communication (20%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and confusing way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
