Marketing Management (Miss Professor)

1. Fill out the blanks. (20 points) What is one good word or phrase to represent each of 4Ps;

Product >>>> (

Place >>>> (

Promotion >>>> (

Price >>>> (

2. According to Prof. Philip Kotler, marketers should make the five major decisions (known as 5Ms) in developing advertising program. What are they? and briefly summarize the 5Ms. (20 points)

3. Describe Market-Oriented Pricing Methods. (20 points)

4. What is a marketing and what do you think the future marketing will look like? (40 points)