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Running Head: JANE’S SITUATIONAL ANALYSIS 1

Title: Jane’s Situational Analysis

Keisha Thomas

Tracy Foote

BUS 330 Principles to Marketing

August 19, 2019

Jane’s situational analysis

Jane’s is one of the leading companies in the world in the food production industry. It has over 40,000 retails in more than 200 countries (Atlanta, Scholarly Editions 2013). Its annual sales range from 35 Billion dollars.

Products and services offered

Jane’s company offers the following products and services to its customers. These products include milkshakes, yoghurts, sandwiches, burgers, bhanjias, beverages and many more types of foods. Its location offers these services during breakfasts, dinners, lunch hours and night hours. These make the company more competitive hence creating a competitive advantage compared to other companies offering the same products and services.

Brief History

The first restaurant was opened in the year 1930 by Jane’s and Peter. It brought about new techniques and innovations in the sector of the food industry. Jane's friends and relatives provided support to Jane's leading to the establishment of more branches. The second branch was opened in the year 1940, ten years after the first branch. In the year 1950 Jane’s Company was registered as a public company. Its first location internationally in the year 1953. The company has continued to grow since the year 1953.

Current competitors

Its largest competitors are the companies that produce sandwiches. Their way of making sandwiches is better compared to Jones Company. They use ingredients that are sweeter and more flavouring. But Jones Production Company is increasing and expanding its menu. It has put more measures in place to improve on its production of sandwiches. It has brought in experts to teach its chef on how to cook better sandwiches.

SWOT Analysis

This analysis is a strategic tool for planning that is used in assessing the company strengths, opportunities, weaknesses, threats and the company’s trend in its plan and projects (50MINUTES.COM. 2015).

Strengths

Equity in the Brand

Jane’s Company has over 40,000 locations, its high sales annually and high experiences in this sector have to lead to the development of a strong Jane’s brand in food production. It also has chefs who are very qualified in their professionals.

The cost of menus is not high

This inexpensive cost attracts more customers in the restaurant. This leads to a rise in its economy leading to a positive economic value.

The company have established various restaurants in different countries and locations

These make its customers get services and products anywhere they are. Their products are easily available to its consumers making it more prosperous in the food industry.

Jane’s food production produces the best bhanjias

The sweetest bhanjias are found in Jane’s restaurant. These attract more people even those who have never consumed bhanjias want to have a taste of them.

Its recreational services

These attract more people and especially children. Kids love places where they can enjoy themselves after having a meal.

Weaknesses

Low payment of employees

Employees in Jane’s restaurant receive a low basic salary that cannot cater to their basic needs. There is a shortage of employees in the company. These lead to administering more work to the few employees found there.

Lack of satisfying its customer’s expectations

Despite Jane's restaurant having menus that are delicious, they lack customer satisfactions. There are delays in customer orders and some staffs lack courtesy when communicating to the customers.

Threats

The rise in trends of eating healthier

With the continued rise in healthier eating trends, Jane’s restaurant needs to upgrade its food. This means fortifying their food products (Clay, 2019).

The customers in Jane’s restaurant are generally young people

Young people in the country are growing old leading to reduction of the number of customers they receive.

Opportunities

Increased population

The population of America is increasing drastically. These give Jane’s restaurant a promising effect that there will be no decrease in the number of its customers.

Lack of employment to the locals

The rise of unemployment to the residents has to lead to increased demand in fast food. These puts Jane’s restaurant at the top because it produces and cooks fast foods.

Focus on the plan of marketing

Jane's restaurant needs to improve on its snacks like burgers and the milkshakes. Improvement of these snacks will attract more teenagers and youths and also more adult. For example, they can fortify these products and also add supplements to increase the nutritional value of these products. I also suggest advertisements of these snacks on social platforms to encourage more customers to consume them. These will increase the productivity of the company leading to a better competitive advantage.

Conclusion

Improving the milkshakes and burgers needs more funding because fortification and supplementation need money to implement. These will result in a high number of customers like young adults and also children. It will lead to increased customers during night meals since these snacks are consumed at night. It will also lead to increasing the company name which will be as a result of increased customers.

References

50MINUTES.COM. (2015). The SWOT Analysis: A key tool for developing your business strategy. 50 Minutes.

Clay, C. B. (2019). Establishing Healthy Eating Habits in Early Childhood: Lessons Learned from Early Care Professionals.

Issues in Food Production, Processing, and Preparation: 2012 Edition. (2013). Atlanta, GA: ScholarlyEditions.