Marketing

Summary Requirements: A good summary accurately describes the main point(s) and important details of the chapter. In order to be accurate and concise you must be thoroughly familiar with the concepts in the chapter. If too long, a summary may be paraphrasing the chapter, but if too short, important details may be left out. This must be your own work.

Do Not Plagiarize!

Hints

• Read and reread the chapter as many times as necessary to gain a full understanding of it.

• Identify the important concepts

• Explain the concepts in your own words

• Use examples where necessary You will be graded on the following Identification of Important Information Summarization skill & technique Explanation & Illustration of Concepts Spelling & Grammar Format / Flow