Marketing homework

1. You want to own a single food store here in Portland. Tell us where you’d

locate it, who your target customer would be, what kinds of products you

would sell, and who you would identify as your prime competition. And,

tell us what core innovation you would introduce in your store that would

be a game-changer.

2. Talk about price and value. What should retail and CPG brands do to

differentiate between the two?

4. Retailing has always been in a state of constant evolution and perhaps

sometimes revolution. The emerging capabilities of advanced technology

smart phones will continue to expand the way consumers perceive their

shopping needs, learn about products and promotions, and make

purchases. Has mobile technology changed your shopping? Explain? What

major changes in how consumers shop do you see over the next five

years? What do you believe the major implications will be for food

retailers? For food manufactures/vendors?

5. In week three we talked about strategy and the kinds of decisions a firm

makes in choosing it strategy. Your instructor showed a cascade of choices

developed by the former CEO of P&G that underlie strategy development.

Apply these strategy choices to Winco or New Seasons development of

strategy. i.e.- Discuss these choices for a business and illustrate with

examples from Winco or New Seasons.