Marketing homework

Cool-Find - Scouring marketing, advertising, media, etc. blogs/articles, find a unique and innovative digital media marcom campaign and do the following:

1. Write a brief description of the campaign, making sure to include key strategies and tactics employed and major audience touch points established.

2. Explain briefly how/why the campaign is unique and innovative.

3. Describe briefly how successful the campaign was/has been, making sure to identify how the campaign’s success was measured (engagement, conversion, etc.).