Marketing final project

My ultimate goal upon graduating from the university is to become self-employed. Being my own boss has always been my ultimate goal in my life, a look at the current unemployment rate in the country has continuously agitated me to think about my own business. It is always my dire hope that I will have a successful venture in the future. For the past few years, I have been following stories of how small start-up firms have grown to become the most significant businesses in the world. The driving force in the world of business is that you don't need capital to start, but the idea is enough. It always has my belief that upon starting my business venture I will never seek any other form of employment. The overall purpose of this paper is to give a detailed plan about how I will maneuver in the business world in order to become one of the most successful businessmen.

Setting My Vision

I have learned many things about myself up until this point in my journey to becoming a leading horticultural producer and exporter. I developed this idea from the fact that this industry has enormously grown and fetches a fortune in the current market. Also, changes in the congressional bills in favor of both producers and exporters make the sector more appealing. First, I have learned that am a self-driven and always eager to know current trends in the market. I believe this passion has made a separation between other possible candidates who may have similar ambitions in life and me. I always have a dire pride being the horticulture Club coordinator at the university. Adversity has become one of my most strong quality as I aim for higher things that in the business world.

Besides having higher ambitions in life, I have always experienced several setbacks which are inevitable to individuals thinking in the same line. These drawbacks have not in any way derailed my ultimate goal. I see challenges as one of the career ladders that one must pass through to harden off in facing reality. Political temperatures, monetary fluctuations, Changes in the economy, social and technological factors, international market standards such euro gap and global gap have emerged as enormous challenges that are faced by individual thinking in this line of being their boss.

Research has found out that investor has to make hard issue concerning the political situation in a country; A country which has high political temperature is likely to have a low rate of investments because of uncertainty in the future. The economic aspect is very vital to an investor, at the times of recession; investor faces tough times which may foster them even to exit the market. Social factor also influences choice off investment that investor undertakes, for example in a society where the It is inhibited by Muslim, an investor cannot start a pork butchery since it is against their social norms. Finally, investors should be keen on the technological advancement to avoid them adopting an outdated technology.

My vision for this plan is simple; to make an impact in the business world and also to create job opportunities in the economy. What I have acquired during my school and a part-time job has given me the motivation to move forward, and I feel this is the right time that I should start giving back to the society. In the business world, the impact is only felt in the case of employment levels that are associated with a business and the corporate social responsibility (CSR) that are undertaken by the company.

Situational Analysis and SWOT Analysis

My Business degree has helped me gain a lot of insight on the business world; I have also volunteered in several horticultural producing firms across the country which has helped me in developing necessary agricultural and agronomical skills, the international market analysis which are vital aspects in this field. I have read agribusiness stories of how individuals have been able to succeed in their career ladder from grace to grace. The available market mix for this type of business is guided by the Porters 4ps which include; Product – in this case, my products will be all horticultural produce. Price- the industry, in this case, aims to offer cheaper goods to face off competitors for quicker penetration into the market, Place- the business will have a significant operating office in New York City and will have different outlets in the various state. Promotion- for the company to effectively penetrate the market, different promotion mix will be incorporated which includes, advertisement, sales promotion, and publicity. These sections also seek to explore the Strengths, Weaknesses, Opportunities, and Threats that may face an individual in the process of trying to maximize their career goals.

Analysis of my strengths and the mode for improvements

Based on the above SWOT analysis, my competitive advantage revolves around pricing for the products and better promotional mix. My core competencies are built on the ability to meet consumers/buyers needs regardless of their locality.

4. Marketing Strategy and Objectives

My mission statement is to maximize the prevailing market situation and need to run a thriving business. My Vision statement is to have a branch outlet in every state in the country. My objective revolves around creating jobs to the society. My financial goal would spin on maximize the capital invested well; I would love my business to be renown in each state as a household name as part of the marketing strategy.

My long-term goal after graduation is that I would love to be employed for one year in a good company where I can get initial capital and to start my own business. After five years, I would be controlling my horticultural industry and after one year, the firm to have expanded to a substantial level.

4. Tactical Programs

An action program is also known an action plan; this is a plan that is designed to help researchers, businesspeople to come up with practical action in the course of trying to come up with potential business ideas. As for me, my action plan is to seek out the best opportunity or market gap in the market.

The advertising strategy that I would ensure that my products for my business have become well known would include; Word of mouth marketing, use of leaflets which have been well designed to portray my agricultural products. Finally, I would use mass media in case the business operations increase at a significant level.

5. Budgets, Performance Analysis, and Implementation

Concerning the financial forecast, I think I would need a considerable amount of starting the business. I would need at least the following to survive and more so I would prefer to live on my own.

Once I get out of the college, I think what I would consider right is to start living on my own. This would help me in hardening off. For the project amount, I would take some of my savings; borrow a certain amount from parents and friends, Paid internships in one of the local exporting company, besides getting money reward, it would also help me gain more knowledge on market trends and emerging issues. My secondary objective would be to start an out-grower firm, selling my produce to the same company as I seek for both internal and external market.

A contingency is a purchase agreement condition which states that the agreement is dependable on the specific undertaking. They are essential in reducing the ambiguity of who will make payments and has legal aspects in case of termination of the contract.

6. Research

From the research, I have conducted; I think this is one of the best industries to venture into. Because it has the best return for investors and the risk of failure is very low if conducted in right manner and potential investor since it has a ready market which has a slightly regular demand schedule for agricultural goods.

The future of this industry is auspicious since it is considered in the country as one of the best market movers, harnessing significant revenue and employment opportunities to the society. This is also enhanced by the reduction arable land due to increase in land fragmentation signifying a reduction in production leading to a substantive increase in market demand.

This business is relatively sustainable because of technological improvements, relaxation of government policies and rules and also there is a favorable production climate fostering good production. However, this industry is faced with significant challenges ranging from climate change, increase in crop pest and disease and high production cost which may make it difficult for one to implement this plan.

Conclusion

In conclusion, individuals should try to adopt good career choices which best suit their interest. They should evaluate the threats and opportunities available to ensure have implementable ideas.

References

Kucharvy, T. (2014). Creating a pathway to your dream career: Designing and controlling a career around your life goals.

Rothwell, W. J., Lindholm, J. E., & Wallick, W. G. (2003). What CEOs expect from corporate training: Building workplace learning and performance initiatives that advance organizational goals. New York: AMACOM.

Syrett, M. (2012). Successful strategy execution: How to keep your business goals on target. London: Profile.

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