Marketing Management

PESTEL Analysis

Political: Our product being as an application doesn’t have much of political factors. Economic: Our application has potential to grow as intermediary between grocery product sellers and consumers. This can be possible economical factor. Social: Depending on demographics, cultural difference and location our product can be less or more demandable. Our product will provide consumers not only with cooking ideas and directions but also knowledge about food ingredients. Technological: Our product being an application, it has to be easy to download and use. We need to keep up with newly interfaces. On the other hand, in this rapidly growing technological world we have to have ability to keep up with it. Environmental: Green food book. Meaning that our product gives not only the ideas of cooking without using paper but also how to reuse things and cut electricity usage etc. Legal: Some cuisines could be intellectual property, using those could be against some regulations in certain countries or region.

SWOT

Strengths: - Unique product - Low Fixed Investment - Weak competitions - Save money and time

Weaknesses: - Low brand awarness - Hard to know customer’s expextation - New business

Opportunities:

- No similar products

- Deficits at the market - Social media power - Free application

Threats:

- Competition increase - Phishing.malwere and cyber attack - Many applicaiton and hard to survive

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- Socail Media - Grocery store - Newspapers - Advertisement - Videos