Strategic analysis for a research paper

Marketing Development Strategy

The goal is to promote through varies social media platforms:

· Facebook.

· Instagram.

· Twitter.

· YouTube.

The objectives:

· Advertise a link for Gardenia Gardens that will contain:

1- A video/pic.

2- Survey page.

3- Location.

4- Business hours.

5- Contacts.

The tools are:

1- Facebook ad manager. “for Facebook and Instagram users”.

2- Twitter for business “Twitter users”.

3- Google AdWords marketing “YouTube users”.

The cost, benefits, payback of the strategy will be:

1- cost estimate based on the real case.

2- benefits: to reach the potential people that given by the social media’s tools.

3- payback: online consultant, increase profit by attract consumers to visit the shop.