Marketing communication discussion

Post your response to the discussion question(s) by Wednesday. Your posting should be at least 350 words. Please ensure that all questions are answered.

Week1

Complete the VALS survey(http://www.strategicbusinessinsights.com/vals/surveynew.shtml). After completion, your results will include both a primary and secondary type. Use the links to explore your results, then post if you agree or disagree with the results you received. Why do you feel this way? Based on your results, do you believe this is a useful tool for understanding consumers?

Assignment Submission Requirements

1. Follows specific guidelines for each assignment with regards to content and length

2. Prompt submission per due date and time

3. Typewritten in size 12 font and professional style

4. Double-spaced

5. Professional in appearance

6. Title page which includes course number and name, student name, date of term

7. Follows the provided rubric

All written assignment submissions will be assessed according to APA guidelines (see

APA manual). These include, but are not limited to:

• Refrain from using first person pronouns, clichés, and colloquies.

• All research and statements should be cited appropriately.

• Opinions are only permitted in the recommendations section.

• Proper grammar, punctuation, word use, and sentence structure are essential.

• Maintain a professional tone.