Marketing Proposal
gysgtclarke
MarketingCommunications_revised.pptxTrends In Marketing Communications
Introduction
This presentation seeks to analyze the Apple inc. Company
It also analyze the trend in its marketing.
Apple lnc is a Multinational technology Company (Arthur, 2014).
Its headquarters are based in California.
The company deals with the consumer electronics, computer software (Arthur, 2014).
It also deals with the online serves.
Apple lnc is a Multinational technology Company whose headquarters is based in California (talk about the consumer needs for electronics in US)
2
The current market for electronic products
In 2018, the US consumer electronics industry is predicted to have around 228 billion dollars (Hogg, 2012).
Consumers are steadily increasing due to the rising demand for entertainment and communication.
The phonograph and radio were commonly used before the establishment of devices such as those dealt with by the Apple inc (Arthur, 2014).
Also, organizations get cookies personalization and adds important due to the rise in technological advancement.
Consumers are steadily increasing due to the rising demand for entertainment and communication.
The phonograph and radio were commonly used before the establishment of devices such
as those dealt with by the Apple inc.
Also, organizations get cookies personalization and adds important due to the rise in technological advancement.
3
The marketing for electronics in US.
The chart shows the portions that different consumer electronics have in the market.
The live TV takes the largest portion while the multimedia devices takes the least.
4
The buyer behavior
The consumer electronics market has noticed a huge growth over the past few years.
The high growth rate can be attributed to the fact that there is an increasing effect in the state at which the electronic devices is needed in the market (Hogg, 2012).
Also, there is huge convergence of technologies.
The convergence has facilitated the demand for consumer electronics.
There is a huge growth over the past few years.
The high growth rate can be attributed to the increasing effect in the state at
which the electronic devices is needed in the market.
Also, there is huge convergence of technologies.
The convergence has facilitated the demand for consumer electronics.
5
The trend in consumer behavior
How much do consumers buy?
People have a perception that consumer electronics require expertize to use.
Hence, initially, there was low tendency to buy the electronics.
However, this perception has been outdone since people have started facing the reality that consumer electronics are not difficult to use.
Other consumer electronics like computers are not much bought.
For example, only 9 people out of 1000 own a computer on average (Hogg, 2012).
There is a perception that that consumer electronics require expertize to use.
Hence, initially, there was low tendency to buy the electronics.
However, this perception has been outdone since people have started facing the reality that
consumer electronics are not difficult to use.
Other consumer electronics like computers are not much bought.
For example, only 9 people out of 1000 own a computer on average
7
Why and where consumers buy the consumer electronic products.
Consumers usually want to evaluate reliability in the products and services.
They also have different objectives from the consumer electronic products.
Online shopping is the main platform where buyers acquire their electronic products.
Consumers like to have goods that serve their daily needs.
The consumer Electronic products serves a wide range of purposes including entertainment and daily activities such as recording.
Consumers have different objectives from the consumer electronic products.
Online shopping is the main platform where buyers acquire their electronic products.
Consumers like to have goods that serve their daily needs.
The consumer Electronic products serves a wide range of purposes including entertainment and daily activities such as recording
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Decision making processes used by current buyers to select the product.
Buyers look for some qualities in products before purchasing them.
Consumer expenditure on durable goods are items providing a flow of services.
The consumer electronics serves this purpose.
However, compared to other products, consumer electronics are not ever-fast going in some parts.
In fact, the retail volume sales went down by 1 % in 2017 (Hogg, 2012).
This can be attributed to the fact that many people had already purchased them earlier and replacing them takes much time.
Purchasing trends that may affect current buyer purchasing decisions
The Apple Company is one of the leading consumer electronics in US (Qumer, 2009).
This is the analysis done according to 2017 statistics.
However, Amazon Company is charging forward since its research is consumer based.
Consumers go for products with the qualities including:
Portability
Durability
Efficiency
Consumers go for products with the qualities including:
Portability – the ability of a product to stay long before being outdated.
Durability- how the product can stay long without getting damaged
Efficiency- the ability of the product to save time.
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The potential new market opportunities
The industry is detecting a new growth in the market opportunities.
Apple Company has strived to secure a competitive edge particularly in regard to the consumer electronic products (Qumer, 2009).
However, it is difficult to determine the next wave of growth since the consumer needs are dynamic.
The products in the industry are also dynamic.
There is a new growth in the market opportunities.
Apple Company has strived to secure a competitive edge particularly in regard to the consumer electronic products
11
Conclusion
Apple lnc is a Multinational technology Company which deals with the consumer electronics, computer software, and also deals with the online services
In 2018, the US consumer electronics industry is predicted to have around 228 billion dollars
The consumer electronics market has noticed a huge growth over the past few years.
To sustain growth, there is need for the Company to analyze the changing trend and always base its research on consumers the way Amazon inc do.
References Arthur, C. (2014). Digital wars: Apple, Google, Microsoft and the battle for the Internet. London: Kogan Page.
Hogg, G. (2012). Consumer behaviour. London: Henry Stewart Talks.
Qumer, S. M. (2009). Apple Inc.'s corporate culture: The good, the bad and the ugly.
