Marketing communication Assignment

PR Exercise

Public Relations Exercise Prepare an organizational response to the following publicity issues. Please submit below.

1. Your company makes baby furniture. There has been a slight increase in the number of complaints regarding the trays of high chairs failing to remain locked. No infants have been hurt, and the tray is no designed to keep the child in place, there is a belt that is designed to do that. What should the response of the organization be? What (if anything) should the firm say to the public?

2. A member of the board of directors of your firm has been indicted on insider trading. What should the response of the organization be? What (if anything) should the firm say to the public?

3. There is a current hostage situation at one of your corporate locations. What should the response of the organization be? What (if anything) should the firm say to the public?

4. Your firm has decided to lay off 1/5th of its workforce, about 2200 workers. What should the response of the organization be? What (if anything) should the firm say to the public?

5. Your firm has been charged with hiring illegal immigrants. What should the response of the organization be? What (if anything) should the firm say to the public?

Assignment Submission Requirements

1. Follows specific guidelines for each assignment with regards to content and length

2. Prompt submission per due date and time

3. Typewritten in size 12 font and professional style

4. Double-spaced

5. Professional in appearance

6. Title page which includes course number and name, student name, date of term

7. Follows the provided rubric

All written assignment submissions will be assessed according to APA guidelines (see

APA manual). These include, but are not limited to:

• Refrain from using first person pronouns, clichés, and colloquies.

• All research and statements should be cited appropriately.

• Opinions are only permitted in the recommendations section.

• Proper grammar, punctuation, word use, and sentence structure are essential.

• Maintain a professional tone.